Field Marketer
Mid-level Event Marketing role at Mintlify. San Francisco · full-time · $100,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run a monthly dinner, developer meetup, webinar, and sponsored conference for Mintlify
- Set pipeline goals, plan outreach, and manage follow-up for each event
- Create briefs, assign work, and keep internal teams and vendors moving together
- Handle on-site logistics while choosing future events for their pipeline potential
What you bring
- Three to five years in field or event marketing, including substantial event ownership
- At least one year with a B2B SaaS startup serving technical buyers
- End-to-end control of event strategy, budgeting, logistics, execution, and analysis
- Use pipeline, lead quality, and cost-per-lead data to guide investment and explain event ROI
- Work independently in CRM and marketing automation tools for campaigns, emails, lead tracking, and attribution
Who this fits
This role suits a field marketer who can independently run events for enterprise technical buyers and connect them to pipeline goals. You’ll need to balance on-site execution with event selection, budget decisions, reporting, and cross-functional coordination. The position is full time and based in San Francisco.
From the employer
Why Mintlify?
We're on a mission to empower builders.
Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.
Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.
We grew in value faster than headcount and we’re looking to align the two quickly.
What you'll work on here
Event execution: can own, project manage and run 1 Mintlify hosted dinner a month, 1 developer meetup a month, 1 webinar a month and 1 sponsored conference within our ICP.
Accountability for company targets: Each event having defined pipeline targets, pre-event outreach plans, and structured post-event follow-up. Success measured by event-sourced pipeline of 20%.
Cross-functional coordination: can create clear event briefs, assign responsibilities across teams, and keep complex multi-stakeholder projects on track
Building strong relationships with sales, partner, product marketing, and external vendors - earning influence through reliability, follow through and results
Operational excellence with strategic thinking. Can handle the logistics, overseeing onsite ops and thinking about which events will drive the most pipeline next quarter. Comfortable toggling between tactical execution and strategic planning
What you bring to the table
3-5 years in field or event marketing, with a significant events component, with at least 1-1 years at a B2B SaaS startup focused on technical buyers
Data-driven decision making. Does not just run events because "we always go to this conference." Uses pipeline data, lead quality analysis, and cost-per-lead metrics to inform event selection and investment. Can push back on events that don't align with strategy, work with sales team to align events with goals, and can clearly communicate event ROI (or lack thereof) to leadership
Experience personally owning the full lifecycle of events, from strategy and budget to logistics and post-event analysis. Not just someone who "helped with" events but someone who ran them
Experience with enterprise event strategies targeting decision makers
CRM and marketing automation proficiency: comfortable setting up event campaigns, building and sending emails, tracking leads, and building attribution reports. Does not need to be an admin but can work independently in the tools
Ability to remain calm under pressure and troubleshoot quickly
Bonus points: Experience working at a Seed > Series B startup, particularly in the devtools space and can understand the constraints of building a function without an established process or large team. Familiarity with webinar platforms and virtual event production. Experience with ABM (account-based marketing) event strategies.
Why you should join our marketing team
Marketers at Mintlify bring strong creative instincts and care deeply about how our story comes across. You'll have real ownership over campaigns, messaging, and the channels you run.
We believe great marketing comes from great teams, not hierarchies. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll try new channels, test bold ideas, and own the results. You'll ship work that people actually see.
Company Benefits:
Competitive compensation and equity
20 days paid time off every year
401k or RRSP
$420/month wellness stipend
100% coverage for Health, dental, vision
Free Ubers to and from work
Free lunch and dinners
Annual team offsite (previously went to Alaska, Hawaii)