Marketing Executive, South Korea

mintel Open · verified Aug 21, 2026

Seoul Mid-level General Marketing

Mid-level General Marketing role at mintel. Seoul.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run Korean campaigns across webinars, workshops, trade shows, and lead generation
You'll create Korean marketing materials and landing pages for campaign and demand programs
You'll adapt regional and global campaigns for South Korea and improve digital performance
You'll produce local PR content and build relationships with media and industry stakeholders
You'll coordinate with commercial, regional, and global teams while handling marketing operations

What you bring

A bachelor's degree and two to four years in marketing or PR
Strong written and spoken Korean and English, plus presentation and stakeholder skills
The ability to stay organized, take ownership, and manage competing deadlines
Interest or experience in digital marketing, content, analytics, and campaign measurement
Familiarity with Microsoft Office and standard marketing tools

Who this fits

This role suits someone based in Seoul who can support marketing across the South Korean market and work with local, regional, and global teams. You should be comfortable in a commercially focused marketing role spanning campaigns, content, PR, digital work, and lead generation. Experience in B2B marketing, consulting, professional services, or market research is helpful but not required.

From the employer

We are looking for a bright, dedicated, and commercially minded Marketing Executive to join Mintel's Marketing team in Seoul.

Reporting to the VP of Marketing, APAC, this role will be responsible for driving marketing, PR, content, and lead generation initiatives across South Korea. Working closely with local commercial stakeholders as well as regional and global marketing teams, the successful candidate will play a key role in strengthening Mintel's brand presence, generating demand, and supporting business growth in the market.

What You Will Be Doing:

Marketing Campaigns & Demand Generation
- Plan and execute marketing initiatives including webinars, workshops, trade shows, and lead generation campaigns to drive brand awareness and business growth in South Korea.
- Build and manage Korean-language marketing assets and landing pages to support campaign execution and lead generation activities.
- Support the implementation and localization of APAC and global marketing campaigns within the South Korean market.
Content & Digital Marketing
- Develop and execute content marketing initiatives leveraging SEO/GEO best practices, search insights, and audience engagement data to enhance brand visibility and reach.
- Support digital marketing activities, including keyword management and campaign optimization across relevant local platforms.
PR, Communications & Industry Engagement
- Develop and distribute local communications materials, including press releases, media content, and marketing collateral.
- Build and maintain relationships with media, industry partners, and key stakeholders to support brand visibility, speaking opportunities, and thought leadership initiatives.
Cross-Functional Collaboration & Market Support
- Collaborate closely with commercial and regional stakeholders to deliver integrated marketing initiatives that support business objectives in South Korea.
- Support administrative and operational marketing activities, including relevant industry or government programs (KOTRA Voucher Program), ensuring timely execution and compliance with requirements.

Who We are Looking for:

Qualifications & Experience
- Bachelor’s degree required.
- 2–4 years of experience in marketing and/or PR. Experience in B2B marketing, consulting, professional services, or market research is a plus.
- Experience supporting and executing marketing initiatives within the South Korean market preferred.
Communication & Collaboration
- Excellent written and verbal communication skills in Korean and English.
- Strong presentation, interpersonal, and stakeholder management skills, with the ability to work effectively across local, regional, and global teams.
Personal Effectiveness
- Self-motivated, organized, and proactive, with strong ownership, attention to detail, and the ability to manage multiple priorities and deadlines.
Marketing & Digital Capabilities
- Interest or experience in digital marketing, content marketing, marketing analytics, and campaign performance measurement.
- Proficiency in Microsoft Office and common marketing tools. Experience with CRM systems, content management platforms, paid search, or generative AI tools is a plus.