Marketing manager，TLA

Mindray Open · verified Sep 17, 2026

Bogota Manager General Marketing

Mid-level General Marketing role at Mindray. Bogota.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Mindray’s IVD TLA and IT offerings across Latin America throughout their product lifecycles
Build local marketing and go-to-market plans that help the team reach business goals
Create sales-enablement materials and train internal teams and external distributors
Translate customer feedback into product improvements with regional and upstream/downstream partners
Support major TLA opportunities with solution briefs, competitor comparisons, and bid documents

What you bring

Hold a bachelor’s degree or higher in IT, biomedical engineering, bioelectronics, or a related field
Bring at least three years in IVD, laboratory TLA/IT marketing or sales, product management, or related services
Use English as a working language and be willing and able to travel for business
Understand TLA business logic and clinical laboratory workflows; LIS, middleware, and instrument integration knowledge is preferred

Who this fits

This role suits you if you understand laboratory automation and can connect customer needs with product, sales, and regional teams. The position is based in Bogota, Colombia, covers the Latin American market, uses English at work, and includes business travel.

From the employer

Job Responsibilities

1. Manage the full product lifecycle of Mindray IVD TLA/IT solutions within the Latam market, ensuring alignment with regional LATAM strategy.
2. Develop local product marketing plans and go-to-market strategies to support the team in achieving business targets.
3. Build product sales enablement toolkits and deliver product training to internal teams and external distributors.
4. Identify and interpret customer needs, working closely with regional teams and upstream/downstream departments to drive product iterations that address local market requirements.
5. Provide pre-sales technical marketing support for key TLA projects, including solution briefs, competitive comparison materials, and tender/bidding documentation.

Qualifications

1.Bachelor's degree or above in Information Technology, Biomedical Engineering, Bioelectronics, or a related field.
2.At least 3 years of experience in IVD/laboratory TLA/IT product marketing and sales, product management, or related services.
3. Proficient in English as a working language, with willingness and ability to travel for business.
4. Familiarity with total laboratory automation (TLA) business logic; knowledge of LIS, middleware, and instrument integration is preferred; solid understanding of clinical laboratory workflows.