Founding Head of Marketing

Mind Friend Open · verified Sep 10, 2026

Remote GE Director Marketing Leadership

Leadership Marketing Leadership role at Mind Friend. Remote, Georgia.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the go-to-market plan, then turn company goals into workstreams, budgets, deadlines, and measurable results
You'll shape positioning and messaging while keeping campaigns consistent across brand and creative work
You'll grow both marketplace audiences through organic and paid channels, including Meta and Google Ads
You'll build content, lifecycle, partnership, PR, and referral programs that move people toward booking
You'll track the journey from discovery to completed booking, report KPIs, flag risks, and protect claim accuracy

What you bring

You bring senior growth, brand, or full-funnel leadership from an early-stage or fast-growing company
You've built and delivered an end-to-end marketing strategy rather than managing only one channel
You can run Meta and Google Ads, manage budgets, and use testing and evidence to allocate resources
You understand journeys, funnels, attribution, experimentation, and measurable content or partnership results
You can work across brand, creative, content, email, PR, partnerships, and external talent

Who this fits

This suits a hands-on marketing leader who can own the full function while building scalable systems and a team from a lean starting point. You'll work remotely from Georgia and support the company from pre-launch through early growth. Marketplace, healthtech, mental-health, wellbeing, clinician-led, or other trust-sensitive experience would be especially relevant.

From the employer

About MindFriend:

MindFriend is a technology marketplace helping individuals discover, compare, and book independent licensed and accredited mental-health professionals.

The wider ecosystem includes clinician-led education, social channels, expert interviews, future workplace-wellbeing services, and human-led, non-clinical AI tools. The brand is built around quality, transparency, trust, and clinician independence.

The opportunity:

We are looking for a Founding Head of Marketing to establish the strategy, priorities, systems, and team required to take MindFriend from pre-launch to a measurable and scalable acquisition engine.

This is not a narrow social-media or advertising position. The successful candidate will own the complete marketing function while remaining hands-on during the pre-launch and early-growth stages.

Responsibilities: Please note the below responsibilities are not capped - this is subject to YOU bringing tasks as the expert.

* Create and execute an integrated go-to-market strategy

* Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes.

* Own brand positioning, messaging, and campaign consistency.

* Develop acquisition strategies for both sides of the marketplace: service users and professionals.

* Lead organic social media, community engagement, content distribution, and collaborator relationships.

* Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting.

* Build authentic clinician-led and user-generated content strategies.

* Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets.

* Lead email and lifecycle marketing.

* Develop partnerships, PR opportunities, referral channels, and brand collaborations.

* Improve the customer journey from content or advertising through profile discovery and completed booking.

* Establish practical KPI reporting that gives leadership clear progress, risks, and recommended actions.

* Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace.

* Communicate proactively with leadership and cross-functional teams.

Candidate profile:

* Significant experience leading growth, brand, or full-funnel marketing in an early-stage or rapidly growing company.

* Evidence of creating and executing a complete marketing strategy—not only contributing to individual channels.

* Strong performance-marketing experience, particularly with Meta and Google Ads.

* A record of converting content, social engagement, and partnerships into measurable commercial results.

* Strong understanding of customer journeys, conversion funnels, attribution, and experimentation.

* Experience managing budgets and allocating resources based on evidence.

* Confidence across brand, creative, content, paid media, email, partnerships, and PR.

* Experience briefing and managing producers, designers, creators, agencies, or freelancers.

* Strong analytical judgement and clear communication with leadership.

* A proactive and accountable working style.

* Willingness to remain hands-on while building the systems and team required to scale.

Particularly valuable experience:

* Two-sided marketplaces.

* Healthtech, mental health, wellbeing, or another trust-sensitive sector.

* Taking a product from pre-launch through its first meaningful customer acquisition.

* Building a marketing team from a lean initial structure.

* Clinician-led, expert-led, or educational content.