Paid Social Manager

Midnite midnite.com Open · verified Aug 21, 2026

On-site Gibraltar Full-time Manager Paid Social

Mid-level Paid Social role at Midnite. Gibraltar · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set paid social direction across Meta, Snapchat, TikTok, Reddit and emerging channels
You'll steer budgets and scale, pause or stop choices using incremental impact and commercial results
You'll run geo-tests, audience holdouts and lift studies to measure incrementality
You'll guide creative testing and challenge agency work across campaigns, bidding, tracking and landing pages
You'll align Performance Marketing, Product, Data and Compliance on measurable, compliant activity

What you bring

You have at least three years running high-performing paid social with significant acquisition budgets
You bring hands-on Meta Ads Manager expertise plus knowledge of Snap, TikTok, Reddit or X
You understand mobile attribution, MMPs such as AppsFlyer, Adjust or Branch, and app acquisition
You can analyse large datasets, cohort data and incrementality beyond last-click to make commercial calls
You have managed or constructively challenged an external agency and can explain complex analysis clearly

Who this fits

You'll work on-site in Gibraltar. This role suits someone who takes ownership in a fast-moving team and can balance strategic planning with hands-on platform work. You'll need to work closely with agency, creative, product, data, compliance and platform partners.

From the employer

🚀 Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

👀 The Role

Title: Paid Social Manager

Team: Performance Marketing

Location: Gibraltar, on-site

Paid Social is a key driver of Midnite’s growth, and we’re looking for someone to own its commercial strategy and performance across multiple platforms. Working closely with our agency partner, you’ll set the direction for budget allocation, testing and optimisation, challenge execution with hands-on platform expertise, and ensure investment is measured against genuine business impact rather than platform-reported results alone.

You will:

Own Midnite’s Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms.
Recommend and govern budget allocation, applying clear scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality.
Lead incrementality testing through geo-tests, audience holdouts and lift studies.
Own creative testing, partnering with Creative and Brand to generate repeatable performance insights.
Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages.
Partner across Performance Marketing, Product, Data and Compliance to deliver joined-up, measurable and compliant Paid Social activity.
Identify new growth opportunities and support new-market launches with clear measurement and commercial benchmarks.
Build strong relationships with platform partners to access new features, betas and category insights.
Hold agency partners accountable for execution quality and maintain clear governance over material budget decisions.

The next Midniter:

Has 3+ years' experience managing high-performing Paid Social campaigns with significant acquisition budgets.
Has extensive hands-on experience with Meta Ads Manager and strong knowledge of additional paid social platforms such as Snap, TikTok, Reddit or X.
Understands mobile attribution and tracking, with experience using leading MMPs such as AppsFlyer, Adjust or Branch.
Is highly analytical, comfortable working with large datasets, and confident making data-driven decisions.
Has experience optimising campaigns across both websites and mobile app acquisition.
Is comfortable leading creative discussions and understands what makes effective, high-converting paid social advertising.
Thrives in a fast-moving environment, takes ownership and enjoys balancing strategic thinking with hands-on execution.
Experience within gambling, gaming or influencer marketing is a bonus, but not essential.
Is commercially analytical and comfortable working with incrementality frameworks, cohort data and attribution approaches beyond last-click.
Has experience managing or constructively challenging an external agency partner, and can translate complex analysis into clear, evidence-based commercial recommendations.

💰 Winnings

Join us at an exciting stage as we establish our Gibraltar office. We're investing in a great local employee experience and will continue to expand our benefits package as we grow.
Additional annual leave based on tenure. Receive an extra two days after three years with Midnite, plus a further three days after five years.
Quarterly team socials to connect, celebrate and have fun together.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.