Business Unit Strategic Marketing (BUSM) Officer

Metrobank metrobank.com.ph Open · verified Sep 18, 2026

Taguig Mid-level General Marketing

Mid-level General Marketing role at Metrobank. Taguig.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll support the BUSM lead and division head with integrated marketing for an assigned business unit
You'll plan and run product and service promotions across media and communication channels
You'll coordinate the BU's marketing requests with ABCMTG divisions as its main marketing contact
You'll track marketing plans and budgets, then assess campaign results and spending
You'll turn campaign, consumer, and market data into insights for digital and acquisition opportunities

What you bring

You bring five to ten years of relevant experience, preferably in financial services
You communicate, negotiate, and manage stakeholders effectively in client-facing work
You have a record of shaping and delivering marketing strategies within budget and timelines
You can lead cross-functional projects and use marketing tools and technology
You combine creative thinking with attention to detail, measurement, and reporting

Who this fits

This suits a junior officer who can manage business-unit marketing, coordinate across teams, and use analysis to improve campaigns. The listing names Taguig in the header but gives GT Tower, Ayala, Makati as the office location. The schedule is Monday to Friday, 08:30 to 06:00 PM.

From the employer

Be #InGoodHands with Metrobank

Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.

With Metrobank, a meaningful life is within your reach!

Position Title: Business Unit Strategic Marketing (BUSM) Officer

Role Exposure:

Develop an in-depth understanding on the analytics, branding, communication, technology, and marketing operations of the Bank
Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank
Take part in an extensive career progression and learn from the best Bankers in the industry

Job Summary:

Contributes in the implementation of marketing strategies for the assigned BU.

Specific Duties & Responsibilities

Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit.
Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms.
Strategize and execute advertising and promotional campaigns.
Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU.
Prepares and monitors annual budgets and Marketing plans while being accountable in ensuring efficient implementation, utilization and post evaluation.
Should be able to project manage and deliver other requirements of the team that will be assigned from time to time.
Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported.
Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns
When needed, drives product development of marketing tools and assets
May play a key role in institutional brand special projects
Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights
Champions consumer segmentation and insight development
Produces guidelines and materials to drive consistency and premiumness in the brand
Develops tool kits to support different business units
Creates competitive benchmarking: analysis and tracking
Identifies opportunity areas for development based on consumer and market trends

Qualifications

Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry
Strong communication, stakeholder managment, and negotiation skills for successful client relations
Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations
Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams
Proficiency in leveraging marketing tools and technologies to enhance event outcome
A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression
Experience in post-project analysis and reporting to measure the impact and improve future strategies

Other Details:

Rank: Junior Officer

Business Unit: Analytics, Brand, Communications and Marketing Technology Group

Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM