Product / Project Manager Retail Media Direct Marketing (m / f / d)
Mid-level General Marketing role at MediaMarktSaturn. München.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape newsletter and push channels within the wider CRM and marketing plan
- You'll own channel delivery from initial concept through testing, measurement, and ongoing refinement
- You'll gather, rank, and coordinate requests across CRM, UX, Data, Sales, and outside providers
- You'll help build targeted journeys, personalization, and automated campaigns using behavioral data
- You'll run A/B experiments, review results, and track relevant market and technology developments
What you bring
- You'll have a university degree in business, marketing, communications, computer science, or a related field
- You'll bring digital product management experience, preferably in CRM, email, or mobile messaging
- You'll know newsletter platforms such as Salesforce Marketing Cloud, Emarsys, Braze, or HubSpot
- You'll have practical experience with automation, customer journeys, personalization, analytics, and A/B testing
- You'll communicate exceptionally well in both German and English
Who this fits
This role suits a professional-level marketer who can connect product ownership with CRM, content, and performance marketing work. You'll work full time in München or Hamburg and need excellent written and spoken German and English. Basic HTML knowledge is welcome but not required.
From the employer
Your Tasks
- Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
- End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
- Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
- Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
- Support in developing segmentation and personalization strategies (e.g. using behavioral data)
- Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
- Execution of A/B tests and contribution to performance analyses
- Monitoring of market and technology trends to continuously improve tools and methodologies in use
Your Profile
- University degree in business, marketing, communications, computer science or a comparable field
- Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
- Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
- Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
- First-hand experience with automation, customer journeys, and personalization
- Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
- Experience using A/B testing tools and in optimizing usability
- Basic understanding of HTML is a plus, but not a requirement
- Excellent written and spoken German and English skills
About Us
We are a leading electronics retail company, helping suppliers and partners leverage data-driven insights through our reporting and data products. Within the Marketing & Retail Media department, we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.
The best solutions come from bringing together diverse perspectives. Embracing diversity is key to achieving our vision of becoming the Experience Champion. We value inclusion, foster equal opportunity, and welcome you to be part of our team.
Additional Benefits
Job Infos
Location: München, Hamburg
MediaMarktSaturn Marketing
Department: HQ - Marketing & Communication
Entrylevel: Professional Level
Type of Employement: Full Time
Working Hours: 37,5
Persona: Job Requisition HQ Employee
Recruiter: Lea Ellerich
Recruiter: Lea Theresa Ellerich
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