Solutions Marketing Manager
At a glance
Manager-level General Marketing role at MCCi. Remote · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape messaging and value propositions for JustFOIA and JustMeetings, connecting product features to outcomes for public-sector buyers
- Create sales tools such as one-pagers and battle cards, plus objection-handling content for sales teams
- Run campaigns across email, webinars, content, conferences and digital channels to generate demand
- Build nurture and cross-sell programs, then use results to improve campaign content and performance
- Interview customers, develop case studies and webinars, and track leads, conversions, pipeline and ROI
What you bring
- Five to eight years in solutions or product marketing, or demand generation, within B2B SaaS
- You have built value propositions and go-to-market messaging, and can deliver paid and organic demand programs
- You can manage campaign spending and assess results against pipeline and revenue goals
- You bring strong writing and analytical skills, with experience creating sales materials alongside sales teams
- You have marketed complex software to government, public-sector or regulated-industry audiences
Who this fits
This remote manager role suits a hands-on marketer who can balance strategy with campaign delivery and work across sales, product and marketing. You’ll focus on software messaging and demand generation for government and public-sector audiences.
From the employer
About Us:
MCCi is a premier provider of intelligent business process automation solutions and a trusted partner to over 2,000 organizations across state and local government, education, and select commercial entities throughout North America. Through our JustFOIA and JustMeetings software platforms, and as the world's largest Laserfiche solution provider, we prioritize client delight. Our solutions suite and commitment to client delight enable us to positively impact the lives of our clients and those they serve.
About the role
- We are seeking an experienced Solutions Marketing Manager to lead the marketing strategy and demand generation efforts for our clerk-focused software solutions, JustFOIA and JustMeetings. This role is ideal for a strategic marketer who excels at translating product capabilities into compelling value propositions while driving measurable pipeline growth. The ideal candidate is equally comfortable developing solution messaging, creating sales enablement content, planning campaigns, and analyzing performance. You'll own both what we say to buyers and how we reach them, partnering closely with Sales, Product, and Marketing teams to drive brand awareness, lead generation, and revenue growth.
What you'll do
- Develop and maintain solution-level messaging, value propositions, key benefits, and competitive differentiation for JustFOIA and JustMeetings
- Translate product capabilities into compelling, outcome-based messaging tailored to government and public sector audiences
- Create and maintain sales enablement assets including one-pagers, battle cards, talk tracks, and objection-handling resources
- Develop and execute integrated demand generation campaigns across email, webinars, content, conferences, and digital channels
- Build and optimize nurture, lifecycle, and cross-sell programs for customers and prospects
- Develop content plans supporting lead generation initiatives, including blogs, guides, case studies, and campaign assets
- Conduct customer interviews and create compelling customer success stories and case studies
- Produce and facilitate lead-generating webinars, including presentation development and live delivery
- Write promotional emails and campaign content supporting sales and marketing initiatives
- Monitor industry trends, regulatory updates, and market changes to ensure messaging remains relevant and impactful
- Collaborate closely with Sales, Product, and Marketing teams to align campaigns with revenue goals and business priorities
- Analyze campaign performance and report on key metrics including leads, conversion rates, pipeline contribution, and ROI
- Continuously optimize campaigns, messaging, and content based on performance data and market insights
What you'll need to be successful
- 5-8 years of experience in solutions marketing, product marketing, or demand generation within a B2B SaaS environment
- Experience developing value propositions, buyer personas, and go-to-market messaging strategies
- Proven success planning and executing paid and organic demand generation programs
- Experience managing campaign budgets and measuring performance against pipeline and revenue objectives
- Strong content creation, writing, editing, and storytelling skills
- Experience creating sales enablement materials and partnering closely with sales teams
- Strong analytical skills with the ability to interpret campaign data and make optimization recommendations
- Excellent project management and cross-functional collaboration skills
- Ability to balance strategic planning with hands-on execution
- Experience marketing complex software solutions to government, public sector, or regulated-industry audiences
Preferred qualifications
- Experience marketing to municipal clerks, records management professionals, or public records organizations
- Experience developing and executing webinar-based lead generation programs
- Knowledge of government purchasing processes and public sector technology markets
- Experience building nurture and lifecycle marketing programs within CRM and marketing automation platforms
- Bachelor's degree in Marketing, Communications, Business, or a related field
What you can expect from us
We really ARE more than a company! We have a passion for growth and hitting goals, but we want to do it together as a team and enjoy the ride as we go.
WE ARE APPROACHABLE.
Want to talk to a member of management or leadership? Walk up and say hi.
WE TRUST YOU.
We don't have a million rules because we believe you will embrace our Culture Code and make good decisions.
WE EMBRACE TECHNOLOGY.
We love it, sell it, support it, use it, and need it.
WE DRESS COMFORTABLY.
We need you to work hard, not wear a tie.
WE ARE KIND.
Being kind, forgiving, empathetic, and respectful can change your life and everyone around you.
WE ENJOY OUR TEAM.
Use your webcam, collaborate, build relationships, and recognize others for doing a great job. You work a lot; make the most of your time here.
WE VIRTUALIZE EVERYTHING.
We strive for 100% inclusion of our remote teammates.
MCCi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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