Segment Marketing Specialist (Gov-GLC)
Maxine Open · verified Sep 21, 2026 At a glance
Mid-level General Marketing role at Maxine. Menara Maxis · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build funnel demand through tech talks, sponsored events, round tables, and MOU ceremonies
- Shape go-to-market plans for AI, Cloud, IoT, Fixed Network, and Cybersecurity solutions
- Coordinate email, content, social, and on-ground campaigns against agreed timelines
- Create presentations, solution decks, and briefs that help sales teams and speakers
- Measure funnel and go-to-market results against KPIs, then recommend improvements
What you bring
- You can develop segment propositions using market research, competitor findings, and customer needs
- You can connect sales, solution teams, and outside partners around marketing and sales-cycle goals
- You can plan funnel events with activation specialists and carry them through to execution
Who this fits
This role suits a mid-level marketer who can move between strategy, campaigns, events, content, and performance tracking. You'll work across Government, GLC, and Wholesale segments from the Menara Maxis location in Malaysia. The work is strongly cross-functional, linking sales, product and solution teams, activation specialists, and external partners.
From the employer
Are you ready to get ahead in your career?
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?
Strategic Planning & Market Insight
- Develop and execute strategic plans for funnel-building activities (tech talks, event sponsorships, round tables, MOU ceremonies) to achieve growth targets and enhance customer engagement and experience within Government, GLC, and Wholesale segments.
- Develop propositions aligned with business goals and market demands of the segment.
- Conduct market research and competitive analysis to identify unique segment needs, challenges, and opportunities, informing tailored marketing strategies.
Go-to-Market (GTM) Strategy & Execution
- Lead the development and execution of marketing go-to-market strategies and campaign briefs for advanced solutions (AI, Cloud, IoT, Fixed Network, Cybersecurity) targeting Government, GLC, and Wholesale segments.
- Coordinate the delivery of marketing campaigns across multiple channels, including email marketing (EDM blasts), content marketing, social media, and on-ground activities.
- Ensure timely delivery and adherence to campaign objectives and timelines.
Funnel Building & Event Collaboration
- Work hand-in-hand with Activation Specialists to plan and organise all funnel-building events and activities, ensuring strategic alignment and flawless execution.
Content & Sales Enablement
- Create compelling content and sales enablement materials (presentations, solution decks, solution briefs) to empower sales teams and support speaking engagements.
Performance Monitoring & Optimisation
- Track and monitor the performance of all funnel-building activities and GTM initiatives against KPIs, providing data-driven insights for continuous optimisation.
Cross-functional Alignment
- Act as a key liaison between sales, product/solution teams, and external partners to ensure marketing initiatives align with business objectives and support the sales cycle.
What’s next?
- Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
- Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.
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