Sr Copywriter (Italian), Advisors Creative Desk
At a glance
Senior Copywriting role at Mastercard. Milan · full-time · €45,000–€72,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Write Italian marketing copy for the local market, including direct-response work designed to prompt action
- Turn strategic briefs into brand-aligned concepts that can run across TV, video, banners, social and print
- Build integrated campaigns from the initial idea through finished copy, maintaining a high standard of craft
- Present creative clearly in team reviews and client meetings, and suggest ideas that address business challenges
- Spot emerging trends and opportunities that could shape future creative work
What you bring
- You speak Italian fluently, with native-level ability preferred, and have advanced English proficiency at C1 to C2
- You have copywriting experience in a creative agency or marketing role, including direct-response work
- You can develop campaign concepts for different media and translate marketing insights into digital-first advertising
- You can work with designers and apply varied client brand guidelines to marketing materials
Who this fits
This role suits a senior copywriter who can balance concept development with hands-on copy delivery across formats. You’ll write mainly in Italian for the Italian market and need fluent English at C1 to C2 level. The role is based in Milan, Italy.
From the employer
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Sr Copywriter (Italian), Advisors Creative DeskOverviewThe Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands.
As a Sr Copywriter (Italian) you will have a creative flair, always seeking innovative and new content directions for our clients. You will relish working in a fast-paced environment and be able to manage multiple project deliverables. You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting.
The Role
• You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion - mainly in ITALIAN and for ITALIAN MARKET
• You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels.
• The work must always be executed to the highest of standards and craft.
• You should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character.
• Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print.
• You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings.
• Must be pro-active in bringing ideas that will help solve challenges and grow business.
• Develop holistic and memorable creative campaigns from start to finish
• Actively identify new opportunities and future trends
All About You
• Fluent Italian Speaker (native-preferred), fully fluent English speaker (C1-C2)
• Copywriting experience within a creative agency environment or for marketing purposes on client side
• Experience writing copy for direct response marketing
• Ability to concept new campaign copy in a variety of mediums
• Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
• Ability to combine conceptual creative thinking with high-quality content delivery
• Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
• Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
• Ability to interpret creative briefing documents and effectively translate into compelling content,
• Captivating presentation skills
• Passionate about social media platforms, trends, technology and best practices
• Excellent organizational and communication skills
• A "maker" mentality, be curious and not afraid to try new methods
• Strong conceptual skills
• Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell).
Gross annual salary base range: 45,000 - 72,000 EUR
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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