Partner Marketing Specialist
At a glance
Mid-level Affiliate Marketing role at Mastercard. Toronto · full-time · CA$68,000–CA$109,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build partner marketing plans that increase activations through automated campaigns and limited hands-on support
- Coordinate partner communications, social activity, digital requests, and templated materials across campaigns
- Guide agencies and creative resources toward strong execution while capturing reusable campaign practices
- Meet with clients, align campaign scope and targets, and maintain partnerships that support partner outcomes
- Control assigned budgets and assess activation, engagement, and deal-registration results against KPIs
What you bring
- You have planned and measured return on investment for digital campaigns and in-person events
- You have worked with marketing agencies, media vendors, suppliers, or business development partners
- You can lead projects, present ideas and results, and communicate clearly with client stakeholders
- You can coordinate relationships, stakeholders, and resources across a matrix organization
Who this fits
This role suits a mid-level marketer who can manage several projects, make fast decisions in ambiguous situations, and work across organizational levels and cultures. You’ll work with external partners, clients, agencies, vendors, and internal stakeholders, with a focus on campaigns across North and Latin America. The position is based in Toronto, Canada.
From the employer
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Partner Marketing SpecialistOverview:The Marketing Specialist leverages partnerships to enhance brand visibility, generate leads, and drive revenue growth via automated activations, comms and campaigns.
Role:
Drive strategy and planning
Develop and execute scale marketing strategies designed to increase partner activations with minimal touch. Gain insight into the partner's market, assist in establishing campaign objectives, and serve as the one-stop shop for any campaigns partner(s) may want to do.
Drive Scale Campaign Adoption
Manage comms, social media and digital needs for partners via approved, templated materials. Encourage partners to leverage provided resources to create their own partnership materials and campaigns.
Third-party agency Management
Work in conjunction with agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiatives and building a library of best practices.
Lead Client Meeting and Manage Partnership
Conduct meetings with clients to ensure successful campaigns through open communication and mutual understanding regarding the campaign scope and targets. Establish and sustain partnerships while fostering relationships for partner success.
Manage Budget
Supervise the budget for assigned partner marketing activities. Ensure that resources are allocated efficiently to deliver a solid ROI, while ensuring the partner marketing budget complies with Finance guidelines.
Track and Measure Performance to KPIs
Evaluate campaigns and activations to identify best practices, benchmarks, and opportunities for improvement, facilitating campaign optimization across partners. Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration.
All About You:
Cross-cultural and quick understanding and ability to work across levels in a matrix organization
Ability to align external partner relationships, stakeholders and resources towards a goal.
Ability to manage multiple projects, manage creative resources
Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
Experience planning and measuring ROI for digital campaigns, in-person events, ideally across North and Latin America
Relevant experience in working with vendors and suppliers such as marketing agencies and media, and/or business development
Experience in leading projects, communicating with client stakeholders, preparing project outcomes, presenting ideas and project resultsMastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Toronto, Canada: $68,000 - $109,000 CADNot this one either?
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