Director, Area Marketing
Leadership General Marketing role at Mastercard. Amsterdam · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set and run Netherlands marketing plans across advertising, promotions, sponsorships and research
- Lead local projects, balance stakeholder needs and coordinate several workstreams
- Define performance measures, review results and recommend program changes
- Turn strategic direction into briefs for marketing or agency teams creating promotional materials
- Manage part of the local budget and guide a two-person team through goals, reviews and coaching
What you bring
- A record of building integrated marketing and communications plans across channels
- Strong collaboration with global marketing peers and the ability to represent the local market
- Deep experience in one marketing area plus work across two or three others, including B2B or consumer marketing
- Experience supervising, coaching and motivating marketing teams
- Success delivering complex local projects, prioritizing work and meeting deadlines in a fast-moving environment
Who this fits
This role suits a marketing leader who can connect local Netherlands priorities with global teams and manage both strategy and execution. You should be comfortable working across marketing areas, coordinating internal and external stakeholders, and leading a small team. The position is based in Amsterdam, and Mastercard also requires adherence to security practices and mandatory training.
From the employer
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Area MarketingAREA MARKETING Director NetherlandsRESPONSIBILITIES
• Oversees and/or executes local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
• Leads projects on behalf of own country, balancing needs of stakeholders and managing multiple work streams
• Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
• Translates high-level direction into desired specifications for MasterCard marketing staff or agency staff for production/delivery of promotional marketing materials, including print, electronic, direct mail and call center promotions
• Oversees parts of the local Marketing budget to ensure that all campaigns, programs, and activities are within allocated budget
• Collaborate closely with internal & external communications as a full part of our marketing strategy
• Supervises a group/team of 2 contributors, ensures compliance to goal setting and performance appraisal processes, identifies and coaches top talent within own team
EXPERIENCES
• Demonstrated success in building integrated marketing & communications plans that leveraged synergies between marketing channels
• Demonstrated ability in establishing collaborative relationships with global Marketing counterparts and representing the voice of the local market
• Extensive experience and demonstrated success in one marketing family, with additional experience in two to three marketing families, including B2B and/or Consumer Marketing
• Experience in supervising, coaching, and motivating marketing teams
BROADENING EXPERIENCES
• Experience working in multiple areas of the Marketing function
• Led complex cross-functional projects locally
• Demonstrated success in delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment
• Demonstrated ability to build relationships with internal and external stakeholders at the local level or within the business area
• Developed understanding of global best practices, both in own function and in the broader organization, through experience working in a matrixed or global organization
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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