Trade Marketing Manager Global Travel Retail (f / m / d)
Wolfenbüttel Manager Trade Marketing
At a glance
Mid-level Trade Marketing role at Mast-Jägermeister. Wolfenbüttel.
Pay not stated Trade Marketing salary
RoleTrade Marketing
SeniorityManager
LocationWolfenbüttel
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll help shape and deliver the Global Travel Retail channel strategy
- You'll create customer-specific trade marketing and activation plans tied to brand and commercial goals
- You'll organize and review promotions, launches, and brand activations for customers
- You'll turn customer, sales, promotional, market, shopper, and competitor data into recommendations
- You'll run projects with Sales, Marketing, brand teams, customers, and external partners
What you bring
- You have a completed degree in marketing, business administration, or a related subject
- You bring marketing or trade marketing experience, ideally in Global Travel Retail or international FMCG
- You understand premium brands, preferably in spirits, tobacco, luxury, beauty, or related consumer goods
- You combine market and performance analysis skills with commercial and customer focus
- You communicate and present confidently in English, use PowerPoint and Excel well, and understand digital and omnichannel marketing
Who this fits
You’ll suit a collaborative, customer-focused role that works across functions in a fast-moving international setting. The position is based in Wolfenbüttel, Germany and is limited to 24 months.
From the employer
Join our Global Travel Retail team based in Wolfenbüttel, Germany limited for 24 months as
Trade Marketing Manager Global Travel Retail (f/m/d)
Your key responsibilities:
- Support the development and implementation of the Global Travel Retail channel strategy
- Develop and execute customer-specific trade marketing and activation plans aligned with brand and commercial objectives
- Plan, coordinate, and evaluate customer promotions, product launches, and brand activations
- Analyze customer performance, promotional effectiveness, sales data, and market developments to derive actionable recommendations
- Conduct market, shopper, and competitive analyses to identify trends and business opportunities
- Manage trade marketing projects in close cooperation with Sales, Marketing, brand teams, customers, and external partners
- Coordinate the development and implementation of customer-specific marketing materials and point-of-sale solutions
- Act as a key contact for brand owners and ensure alignment of global brand strategies within the Travel Retail environment
Your qualifications & skills:
- Completed studies in Marketing, Business Administration, or a related field
- Experience in Marketing, Trade Marketing preferably within Global Travel Retail or an international FMCG environment
- Good understanding of premium brands, ideally within spirits, tobacco, luxury, beauty, or other premium consumer goods categories
- Analytical mindset with experience in market and performance analysis, as well as a commercial and customer-oriented mindset
- Understanding of digital marketing platforms and omnichannel activation
- Fluent in English with strong communication and presentation skills
- Advanced MS Office skills, particularly PowerPoint and Excel
- Collaborative team player with the ability to work effectively across functions
- Flexible and comfortable working in a fast-paced international environment
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