Marketing Production Manager
At a glance
Manager-level General Marketing role at Martin’s Point Health Care. Portland · full-time · $99,963–$123,484 base.
growthroles summary, based on the employer's posting.
What you'll do
- Direct creative production resources, including freelance support, toward materials tied to marketing and product goals
- Route campaign requests through the project system and build the department’s yearly project schedule
- Coordinate print and fulfillment vendors, balancing cost, quality, and service in those relationships
- Use campaign reports to recommend changes to incoming and active work, then track results for improvements
- Partner with leadership on brand consistency and check communications against CMS and TRICARE rules
What you bring
- A related bachelor’s degree and five years in marketing, including project coordination and resource planning
- A record of leading projects and making decisions based on performance data
- Hands-on exposure to a range of tactics, including print, direct mail, email, digital, social, broadcast, and multimedia
Who this fits
This manager role suits someone who can organize multiple campaigns, work across teams without direct authority, and stay effective in a fast-moving environment. Health care or nonprofit experience and advertising production and traffic work are preferred. Immigration sponsorship is unavailable.
From the employer
Join Martin's Point Health Care - an innovative, not-for-profit health care organization offering care and coverage to the people of Maine and beyond. As a joined force of "people caring for people," Martin's Point employees are on a mission to transform our health care system while creating a healthier community. Martin's Point employees enjoy an organizational culture of trust and respect, where our values - taking care of ourselves and others, continuous learning, helping each other, and having fun - are brought to life every day. Join us and find out for yourself why Martin's Point has been certified as a "Great Place to Work" since 2015.
Position Summary
The Marketing Production Manager is responsible for the oversight of creative services and production team functions. This role coordinates the project management system including trafficking campaign needs through the team, oversees print / fulfillment vendor relationships, and works directly with a variety of agency partners. Responsibilities also include annual department project calendar development, production resources planning and the general marketing intake process to support line of business needs. The Marketing Production Manager primary focus is to understand the target customer needs, segmentation approach, market trends, and competition to create effective multi-channel marketing plans. Responsibilities include tracking and analyzing marketing campaign performance to make data-driven recommendations for improvement.
Job Description
PRIMARY DUTIES AND RESPONSIBILITIES
- Manages resources for the team developing and producing materials that achieve positive results against the marketing and product goals.
- Responsible for resource management of the production team production team as well as freelance staff.
- Collaborates with leadership to ensure consistency in corporate branding and identity across all external and internal outputs.
- Works with the Product Marketing team to budget effectively for marketing spends, ensuring optimal allocation of resources for maximum ROI.
- Utilizes campaign reports created by the Product Marketing team to make recommendations for optimizations and/or adjustments to work coming in and out of the department.
- Develops and maintains positive vendor relationships that benefit Martin’s Point from a cost, quality, and service perspective.
- Ensures compliance of all marketing communications with governmental regulations (CMS, TRICARE).
- Stays updated on industry trends, competitor offerings, customer needs, and emerging technologies to ensure our products remain competitive and differentiated.
Employees are expected to work consistently to demonstrate the mission, vision, and core values of the organization.
POSITION QUALIFICATIONS
Education:
- BA/BS in related field
Experience:
5 years of marketing experience, including project management and resource planning
- Health care and/or not-for-profit experience preferred
- 3+ of advertising agency production and traffic experience preferred
Experience leading projects.
Experience with following tactics: collateral/printed materials, direct mail, email, web & digital, social media, print, TV, radio, out-of-home, and multimedia content.
Knowledge:
- Proven history of making data-driven decisions.
Skills:
Strong project management skills to successfully organize various projects/campaigns.
Excellent verbal and written communication skills.
Abilities:
- Ability to obtain results by collaborating with cross-functional teams outside direct authority.
- Demonstrate an understanding of and alignment with Martin’s Point values.
- Continuous Learner
- Self-motivated, detail-oriented and organized.
- Able to work independently and as part of a team.
- Ability to work in a varied, fast paced environment.
- Demonstrated ability to troubleshoot problems.
This position is not eligible for immigration sponsorship.
We are an equal opportunity/affirmative action employer.
Martin's Point complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact jobinquiries@martinspoint.org
Do you have a question about careers at Martin’s Point Health Care? Contact us at: jobinquiries@martinspoint.org
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