Manager, Marketing Communications (A&P) (Based in Singapore)

Mapletree mapletree.com.sg Open · verified Sep 18, 2026

Singapore, Singapore Manager Communications

Mid-level Communications role at Mapletree. Singapore, Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead major campaigns, festive activations, loyalty efforts and tactical promotions from concept through delivery
You'll shape campaign ideas, creative briefs and customer experiences for VivoCity's brand and commercial goals
You'll direct, coach and quality-check marketing executives while managing agencies and external partners
You'll control project plans, risks, budgets, procurement, contracts and policy compliance
You'll turn campaign, shopper, CRM and loyalty data into recommendations while overseeing portfolio content accuracy

What you bring

You'll hold a degree in marketing, mass communications or a related field
You'll bring at least seven years of relevant marketing experience, including three years leading others
You'll have led large integrated campaigns and worked with external agencies
You'll combine creative judgement with project, stakeholder and commercial negotiation skills
You'll communicate clearly, analyse performance data and work independently in a fast-moving setting

Who this fits

This role suits a marketing communications leader who can manage an Advertising and Promotions team, agencies and commercial stakeholders. Retail, mall, lifestyle, tourism or destination marketing experience is preferred. The position is based in Singapore and requires strong organisation, initiative and comfort with a fast-paced environment.

From the employer

The Role

This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.

Job Responsibilities

Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions.
Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity’s brand positioning and commercial objectives.
Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control.
Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning.
Manage creative, production, PR, digital, media and event agencies to deliver high-quality outcomes.
Build and manage strategic partnerships with tenants, IP owners, sponsors and external stakeholders.
Monitor campaign budgets, procurement, contract administration and compliance with company policies.
Analyse campaign performance, shopper behaviour, CRM and loyalty data, translating insights into recommendations and continuous improvement.
Oversee tenant communications and relations, website, directories, app content and social media accuracy within assigned portfolios.
Prepare management papers and presentations for senior management approval, ensuring recommendations are commercially sound and well supported.
Drive innovation by identifying new campaign concepts, partnerships and revenue opportunities.
Undertake other duties assigned by management.

Job Requirements

Degree in Marketing, Mass Communications or related discipline.
At least 7 years' relevant marketing experience with 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing.
Demonstrated experience leading large-scale integrated campaigns and managing external agencies.
Strong creative judgement and ability to develop compelling campaign narratives.
Excellent project management, stakeholder management and commercial negotiation skills.
Strong analytical ability with experience using marketing performance data to drive decisions.
Excellent written, verbal presentation and interpersonal communication skills.
Independent, organised, proactive and able to thrive in a fast-paced environment.