Trade Marketing Officer -MEAL

Mahindra mahindra.com Open · verified Sep 30, 2026

Kolkata Mid-level Trade Marketing

At a glance

Mid-level Trade Marketing role at Mahindra. Kolkata.

Pay not stated Trade Marketing salary

RoleTrade Marketing

SeniorityMid-level

LocationKolkata

PostedSep 24, 2026 · 7d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run dealership marketing for Mahindra eSUVs, including merchandising and promotional materials at the point of sale
Build dealership sales capability around campaigns, customer engagement, and the tools needed for execution
Control A&P and BTL spending, tracking usage and reporting against financial goals
Plan dealership events, workshops, and promotions with vendors and internal teams
Create regional offers and growth initiatives using customer feedback, market trends, and varied marketing approaches

What you bring

A bachelor’s degree in marketing, business administration, or a related discipline
Up to two years of experience, preferably in the automobile industry
Strong communication and relationship skills for working with internal and external stakeholders
The ability to interpret data, turn findings into actions, and solve marketing problems creatively

Who this fits

This suits an early-career trade marketer who can work directly with dealership teams, vendors, and internal partners. You’ll need to adapt quickly in a fast-moving environment and handle both execution and budget tracking. The role is based in Kolkata, India.

From the employer

Responsibilities & Key Deliverables

1. Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials. 2. Training & Enablement: Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. 3. Budget Management: Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. 4. Event Planning & Execution: Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. Collaborate with external vendors and internal teams for smooth execution of marketing events. 5. Customized Offerings: Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics. 6. Growth Initiatives: Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches. Regularly monitor market trends and customer feedback to refine strategies.

Experience

0-2 yrs

Industry Preferred

Automobile

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

General Requirements

Strong interpersonal and communication skills to collaborate with internal and external stakeholders. Analytical mindset with the ability to interpret data and derive actionable insights. Creative problem-solving skills to develop innovative marketing campaigns. High adaptability to work in a dynamic and fast-paced environment.