Google Analytics & GTM Specialist (F/M)
Lyreco Group Open · verified Oct 13, 2026 At a glance
Mid-level Revenue & Sales Operations role at Lyreco Group. Gdansk_LM · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Set up and maintain GTM tracking, keeping measurement plans aligned with business needs
- Document tracking and data flows, test data layer work, and fix tracking problems
- Study behavioral, transaction and customer data, then build dashboards that show useful patterns
- Use analysis to suggest ways to improve customer journeys and conversion
- Maintain GA4 and GTM environments, help colleagues use them, and uphold data governance rules
What you bring
- At least three years in eCommerce data analysis or a closely related role
- Strong working expertise with Google Analytics 4 and Google Tag Manager
- A degree in digital marketing, data analytics, mathematics or another related field
- Advanced Excel ability, working SQL knowledge, and fluent written and spoken English
Who this fits
This mid-level role suits someone who can turn analytics into practical guidance and work with product owners, developers and business stakeholders. It is a full-time position in Gdansk, with a hybrid work model.
From the employer
Are you excited for your new career adventure?
As a Google Analytics & GTM Specialist H/F you will play a key role in enhancing data quality, improving tracking capabilities and supporting data-driven decision-making across our eCommerce platforms.
About Lyreco
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.
A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
To learn more about Lyreco – see our career website here
WHAT WE OFFER
As part of the Group Digital Commerce team, you will play a key role in strengthening our data-driven approach to eCommerce performance.
In this position, you will act as a true business partner to Product Owners, developers and business stakeholders, ensuring the reliability, accuracy and usability of web analytics data.
You will contribute to improving customer experience and business performance by transforming complex datasets into clear, actionable insights.
Your missions:
Web Analytics & Tracking Implementation
Design and maintain measurement plans aligned with business needs
Implement and manage tracking via Google Tag Manager (GTM)
Ensure proper documentation of tracking setups and data flows
Support testing phases and validate data layer implementations
Troubleshoot and resolve technical tracking issues
Analytics & Reporting
Analyze behavioral, transactional and customer data to identify trends and opportunities
Build and maintain dashboards and reporting solutions (e.g. Power BI)
Provide actionable insights to improve customer journey and conversion
Deliver ad-hoc analyses to support business decisions and strategic initiatives
Tools & Support
Manage and maintain Google Analytics (GA4) and GTM environments
Support internal stakeholders in using analytics tools effectively
Contribute to the continuous improvement of data usage across teams
Governance & Continuous Improvement
Ensure compliance with data governance standards and IT policies
Monitor industry trends and continuously improve tracking and analytics practices
YOUR PROFILE
3+ years of experience as an eCommerce Data Analyst or similar role
Strong expertise in Google Analytics (GA4) and Google Tag Manager
Degree in Digital Marketing, Data Analytics, Mathematics, Computer Science or related field
Technical skills:
Advanced Excel skills
Working knowledge of SQL
Experience with data visualization tools (e.g. Power BI)
Knowledge of BigQuery is a plus
Familiarity with tools such as Hotjar, Microsoft Clarity or equivalent is a plus
Soft skills:
Strong analytical and problem-solving mindset
Curiosity and continuous learning attitude
Business-oriented with a strategic vision
Excellent communication and presentation skills
Ability to prioritize and manage multiple topics with attention to detail
Team player with strong stakeholder management skills
Languages :
Fluent English (written and spoken)
REASONS TO JOIN LYRECO:
A full- time job in a dynamic, passionate, international team
Possibility to join internal accelerator program
Competitive salary
Hybrid work model
Pension plan
Personal growth budget
If the above job description interests you and you think you are a good fit, apply now! We look forward to receiving your application!
#LM
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