Associate Director, Strategic Marketing ADS
At a glance
Director-level General Marketing role at Lonza. Basel · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn business goals for your assigned technology area into go-to-market direction and practical plans for the coming year
- Use customer, market and competitor findings to guide segmentation, positioning and sales targeting
- Shape bioconjugate and integrated-offering value propositions around customer needs and the capabilities available
- Coordinate new-offering launches with sales, operations and R&D, then build campaigns and customer content with marketing teams
- Track awareness and demand-generation results, improve campaigns, and give sales teams training and materials
What you bring
- A university degree in marketing, business, life sciences or a related area
- At least eight years in marketing, including strategic work and building and delivering go-to-market strategies
- Hands-on background in segmentation, value propositions, offering launches and integrated campaigns
- Experience with Salesforce
Who this fits
This director-level role suits an experienced strategic marketer who can align cross-functional teams and handle complex initiatives alongside ongoing marketing work. You’ll work from Basel and need to be in the office three days each week.
From the employer
We are currently looking for an Associate Director, Strategic Marketing ADS (m/f/d) to join our Strategic Marketing team in Basel. In this role, you will develop and execute market-led strategies that drive growth for the ADS business platform, with a particular focus on bioconjugates and integrated offerings. Become part of a group that enables its customers to meet some of the greatest challenges in patient treatment and help shape how we bring our capabilities to market.
This role requires three days per week in the office.
What you’ll get:
- An agile career and dynamic working culture
- An inclusive and ethical workplace
- Compensation programs that recognize high performance
- A variety of benefits dependent on role and location. The full list of our global benefits can also be found at lonza.com/careers/benefits.
What you’ll do:
- Lead strategic marketing for an assigned technology area, translating business objectives into go-to-market strategies and actionable 12-month marketing plans
- Gather and analyze customer, market and competitive insights to inform strategic planning, market segmentation, positioning and sales targeting
- Develop compelling value propositions for bioconjugates and selected integrated offerings, clearly demonstrating how Lonza’s capabilities address customer needs
- Collaborate with sales, operations, R&D and other business stakeholders to shape new offerings and coordinate impactful market launches
- Develop targeted marketing campaigns and customer-focused content in collaboration with other marketing functions and subject matter experts
- Monitor campaign performance against awareness and demand generation KPIs and optimize activities to improve results
- Equip sales teams with training, presentations and marketing materials to communicate individual and integrated offerings consistently
- Represent strategic marketing in technology leadership meetings and cross-platform initiatives, aligning stakeholders on priorities and execution
- Coordinate marketing budget planning and allocation for selected initiatives with relevant business platforms and global marketing teams
What we’re looking for:
- A university degree in marketing, business, life sciences or a related field
- At least eight years of relevant marketing experience, including strategic marketing and go-to-market strategy development and execution
- Strong business acumen and the ability to translate market insights into clear priorities, differentiated positioning and practical marketing plans
- Experience in market segmentation, value proposition development, offering launches and integrated marketing campaigns
- Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams
- The ability to manage multiple complex initiatives while supporting day-to-day marketing activities for an assigned technology area
- Experience using Salesforce
- Knowledge of the life sciences industry, particularly small molecules or bioconjugates, is advantageous
About Lonza
At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.
Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.
Ready to shape the future of life sciences? Apply now.
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