Director of Ecommerce

lolablankets Open · verified Sep 19, 2026

Remote New York Utah Director Ecommerce Marketing

Leadership Ecommerce Marketing role at lolablankets. Remote, United States.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the desktop and mobile roadmap, improving conversion, average order value, revenue, and page performance
You'll manage Shopify, funnel improvements, UX changes, and site reliability, including Q4 peak preparation
You'll lead launch web work from landing pages and preorders through launch-day execution and follow-up optimization
You'll run experiments and turn customer and behavioral data into recommendations that improve revenue
You'll own merchandising, discovery, SEO, GEO, and branded search while coordinating with marketing teams

What you bring

Bring at least ten years in ecommerce, with deep Shopify direct-to-consumer experience
Show that disciplined testing informed by data and customer insight has improved conversion
Use AI fluently within the modern DTC stack to increase your team's output
Act as the internal project lead for engineers and designers, including writing specs and scoping builds
Collaborate across marketing, growth, engineering, design, and operations while prioritizing with lean resources

Who this fits

This role suits a senior ecommerce leader who can manage a team, external partners, and a broad site agenda while making tradeoffs with limited resources. You’ll report to the Vice President, Growth. New York City and Salt Lake City candidates are preferred for hybrid work three days per week, while remote hiring is limited to select states including California and Texas.

From the employer

About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a The Director of Ecommerce to own Lola's web experience end to end: site roadmap, onsite merchandising and product discovery, search (SEO and GEO), and conversion performance. This role sets the ecommerce roadmap, drives profitable revenue growth through data-led testing and optimization, and partners with the VP, Growth on long-term strategy, forecasting and the digital P&L.

Core Responsibilities

Site Strategy & Roadmap

Own the end-to-end site strategy and roadmap across desktop and mobile web, with accountability for conversion rate, AOV, site revenue and page performance.
Drive ecommerce performance through funnel optimization, UX improvements and Shopify platform management.
Own the ecommerce side of new product launches: landing pages, pre-order flows, launch-day experience and post-launch optimization.
Own site stability, speed and uptime, with a documented peak-readiness plan ahead of every Q4.

Conversion & Experimentation

Own conversion rate by setting and defending the bar for site experience and funnel performance.
Run onsite testing across desktop and mobile web, including A/B testing, personalization, navigation, landing pages and checkout, using customer insight and behavioral data.
Establish reporting frameworks for traffic health, acquisition quality, funnel performance and conversion, and translate the analytics into recommendations that move revenue.

Merchandising & Product Discovery

Own onsite merchandising: collection logic, search relevance, bundling, cross-sell and gifting journeys, with seasonal and drop-led moments built in.
Build a discovery experience that scales with the assortment.
Identify and prioritize upsell, cross-sell and revenue expansion opportunities on site.

Search: SEO & GEO

Own organic discoverability, including technical SEO, site architecture, category and content pages, and GEO (Generative Engine Optimization) as AI-led search becomes a real traffic source.
Defend branded search, where dupes and resellers currently harvest demand Lola has paid to create.

Cross-Functional Communication

Partner with Paid Media, Retention, Brand and Social on traffic quality, attribution and overall digital business health
Communicate site performance, launch results and recommendations to senior leadership.

Team & Partners

Build, develop and manage the ecommerce team, setting a culture of accountability and continuous improvement.
Own agency, developer and vendor relationships end to end, including selection, scoping and performance management.

This role reports to the Vice President, Growth. Preference for candidates in New York City or Salt Lake City who can be hybrid 3 days per week in either of our offices. Also open to remote candidates in select states such as California and Texas.

Qualifications

10+ years of ecommerce experience with deep Shopify DTC expertise.
A real testing track record. You've moved conversion rate through disciplined testing grounded in data and customer insight.
AI fluency. Fluent in the modern DTC stack and have used AI to materially speed up your team's output.
Experience acting as the internal PM to engineers and designers, writing specs and scoping builds, not just managing agencies.
Effective collaboration across marketing, growth, engineering, design and ops, especially where ownership is shared.
Excellent prioritization instincts. Comfortable managing a broad scope with lean resources and making smart tradeoffs for maximum impact.

What We Offer

Competitive base salary and annual bonus based on company and individual performance
21 days paid vacation + all federal holidays
Full health benefits (health, dental, vision, mental)
16 weeks paid birth parent leave; 8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth within Lola Blankets