Senior Paid Media Manager (Enterprise B2B)

Loadsmart loadsmart.com Open · verified Aug 22, 2026

Hybrid Chicago Full-time Senior Paid Media

Senior Paid Media role at Loadsmart. Chicago · full-time · $120,000–$140,000 base.

SalaryStated by Loadsmart

$120,000 – $140,000

Base salary for this role, in USD per year, as published in the posting.

This role, from LoadsmartOur estimate for the market: $88,000–$110,000

Above the market median of $89,000 for senior paid media roles in Chicago.

Worked out from 5 postings that stated pay, median $89,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run account-based campaigns using target-account, matched-audience, and intent data
You'll create ads and landing pages in Base44 and HubSpot, then improve them through testing
You'll maintain tracking from GTM and GCLID capture through offline conversions, UTMs, and Salesforce reporting
You'll monitor the funnel from impressions to pipeline, identify weak points, and recommend changes
You'll pace and forecast spend across products, then present weekly results and pipeline reviews

What you bring

You bring five to seven years of B2B SaaS performance marketing experience
You've managed more than $500K in yearly paid media and exceeded category benchmarks
You have deep Google Ads and LinkedIn Campaign Manager experience, including independent campaign optimization
You can build HubSpot landing pages and forms with native A/B testing
You understand GTM, GCLID, offline conversions, UTM controls, Salesforce reporting, strong writing, and analytical testing

Who this fits

You'll fit a hands-on, self-directed role that expects daily ad-account work, analytical decisions, and ownership across three products and different buyer segments. The role is remote or Chicago-based, U.S.-only, and requires current authorization to work full time in the United States. Loadsmart does not sponsor work visas.

From the employer

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY? Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)! We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less. With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.
We are looking for a talented, hands-on Senior Paid Media Manager to join our team! We are seeking someone who is genuinely self-sufficient, analytically rigorous, and comfortable owning a number in front of leadership rather than directing an agency. Loadsmart builds the software and AI that moves freight across three products with distinct buyers: Opendock (dock scheduling), ShipperGuide (our AI-native TMS), and Loadsmart AI (autonomous freight). This role owns paid acquisition across all three: strategy, execution, landing pages, tracking, reporting, and performance management, hands-on in the ad accounts every day.

Job Type: Exempt - U.S. Only

DEPARTMENT: Growth Marketing

LOCATION: Remote/ Chicago

WHAT YOU GET TO DO:

Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks

REQUIRED QUALIFICATIONS:

5–7 years of B2B SaaS performance marketing experience
Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks
Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager
Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle
Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list
Fluent in building landing pages and forms in HubSpot, including native A/B testing
Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting
Salesforce fluency for pipeline and closed-won reporting
Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance

WORKING AT LOADSMART: • Competitive base salaries - we believe in rewarding top talent • Extremely competitive Equity package - become a shareholder in our company! • Loadie Time Off - PTO and sick days without a limit • Comprehensive Medical, Dental, and Vision insurance plans • 401k Match *Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas. At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability. It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.