Retail Marketing Manager - West Coast
At a glance
Manager-level Retail Marketing role at Lithia & Driveway. Remote, United States · full-time · $80,000–$125,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape marketing plans across stores to lift sales, aftersales results, profitability and customer loyalty
- Create retention campaigns that improve customer experience and encourage customers to return
- Turn scorecard findings and other data into practical plans, then track measurable results
- Guide store leaders and coordinate with OEMs, internal teams and vendors on marketing work
- Review campaign content and results, using analytics, market shifts and testing to improve performance
What you bring
- Two to five years in automotive marketing, dealership operations or multi-location retail marketing
- You understand performance marketing, customer lifecycle work and retention approaches
- You can use Google Analytics, CRM tools or reporting platforms to turn data into action
- You can work directly with leaders and influence their decisions
Who this fits
This suits a marketing manager who can advise dealership leaders and shape work across multiple locations. The role is remote in the United States, focused on the West Coast, with regional travel required. A high school diploma or equivalent and being at least eighteen are required.
From the employer
Dealership:
L0021 LAD AdvertisingManager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We're looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across the west coast, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.
Location: West Coast - Regional Travel Required
Compensation Range: $80,000–$125,000/yr plus bonus. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You'll Do
Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
Execute campaigns: Oversee content and campaigns that drive engagement and performance
Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
What You'll Bring
Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
Strong understanding of performance marketing, customer lifecycle, and retention strategies
Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
Confidence working directly with leadership and influencing decisions
We offer a comprehensive benefits package designed to support you and your family, including:
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays
PTO: 80 hours at time of hire
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs
For a more detailed view, visit: https://totalrewards.lithiadriveway.com/
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Not this one either?
Claude or ChatGPT reads the other 92,420 for you.
Get better matches →
