Segment Marketing Public Internship
At a glance
Entry-level General Marketing role at Lighting. Milano · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Map public-sector segments, likely prospects, and the relevant contacts within each account
- Engage mapped prospects through activities designed to create leads for the sales team
- Refresh sales presentations, public incentive information, and broader marketing materials
- Research target industries, customer groups, and use cases, then summarize needs and pain points
- Support basic research, data analysis, competitor comparisons, and customer-focused messaging
What you bring
- You are working toward a marketing, business administration, or related degree
- You communicate fluently in both Italian and English
- You can communicate effectively with internal and external stakeholders
- You can research markets, analyze basic data, compare competitors, and turn product details into relevant messaging
Who this fits
You’ll suit this junior internship if you’re currently studying marketing, business administration, or a related subject and want hands-on segment marketing work. The role is based in Milan, Italy, and involves working with product, sales, marketing, prospects, and other stakeholders.
From the employer
About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.
More about the role
This is an exciting job opportunity for you to light the way as a Intern for Segment Marketing for Public business in Milan, Italy with Signify.
Support the mapping of key segments, including the main prospects and the contacts for each of these prospects.
Activities with the mapped prospects, aiming to generate leads for the sales team.
Support in carrying out key marketing activities, including the updating of sales presentations, public incentives, and marketing collateral in general.
More about you
While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:
Currently pursuing a degree in Marketing, Business Administration or any related studies.
Fluent in Italian & English.
Strong communication skills to support internal and external stakeholders.
Customer & segment insights – research target industries, customer types, and use cases; summarize key needs and pain points.
Market research & analysis – support desk research, basic data analysis, and competitive benchmarking to inform segment plans.
Value proposition support – help translate product and solution information into clear, customer‑relevant messaging.
Cross‑functional collaboration – work with product, sales, and marketing teams to gather inputs and support initiatives.
Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
Come join us, and together we can light up the future.
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