CRM Marketing Specialist (CRM Journeys Officer)

Lendi Group lendigroup.com.au Open · verified Sep 18, 2026

Hybrid Makati City Full-time Mid-level Email Marketing

Mid-level Email Marketing role at Lendi Group. Makati City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build tailored email, SMS and landing-page journeys in Salesforce Marketing Cloud
Help deliver campaign builds, testing, reporting and ongoing performance improvements
Set audience rules for batch and triggered campaigns, then run A/B tests
Check other journeys and campaigns for quality while keeping their documentation current
Coordinate the journeys backlog and handle help-desk requests for the team

What you bring

Two to five years working with marketing automation platforms
Hands-on Salesforce Marketing Cloud experience building emails and customer journeys
Email development skills across HTML, CSS and AMPscript
Experience managing stakeholders and campaigns, with strong attention to detail
You can use AI tools, work independently or collaboratively, and stay effective in a fast-moving environment

Who this fits

This role suits a technically minded CRM marketer who enjoys building automated journeys, improving campaign operations and working closely with a journeys team. You’ll work in a hybrid setup and need to attend the Makati office at least once a month. Salesforce Marketing Cloud certifications, broader Salesforce CRM experience and SQL skills are preferred.

From the employer

Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.

Powered by our proprietary AI platform, a national network of 1,300 brokers and 220 retail stores, and an integrated ecosystem of property services, Lendi Group supports customers at every step of their property journey to find, buy and own with confidence. Managing a $107B+ loan book, the Group continues to set the pace in the industry and was recently recognised as Aggregator of the Year.

Why Join Us?

Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions.
Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

Work with a Customer Journey Manager designing and building marketing automation workflows.
Design and build personalised email, SMS and landing page experiences in Marketing Cloud.
Have an understanding of database objects and the ability to write SQL queries with AI assistance.
Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends
Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
QA support for the journeys team on other member journeys and campaigns
Creating and maintaining documentation for journeys and campaigns.
Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.
Manage and triage help desk tickets for the journeys space.

Required

2–5 years of relevant experience in marketing automation platforms
Hands-on technical experience using Salesforce Marketing Cloud to build journeys and emails
Skilled in email development utilising HTML, CSS and AMPscript
Experience in stakeholder and campaign management to deliver communications in a timely manner
Experience building automated journeys
Ability to work independently and as part of a team in a fast-paced environment
Experience using AI tools to enhance daily work
Strong attention to detail

Highly regarded / Preferred

Salesforce Marketing Cloud certifications
Experience with Salesforce CRM (beyond Marketing Cloud)
Skilled with SQL

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

A vibrant, relaxed, yet professional culture.
We offer a hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration, with a requirement to work from our Makati office at least once a month.
Holistic wellbeing programs offering 24/7 support
Comprehensive HMO coverage for you and one free dependent, along with life insurance starting from Day 1.
Access to 25 days of leave, made up of 20 vacation days and 5 sick days.
Monthly internet subsidy to help you stay productive at home.
Access to ongoing training and clear pathways for growth and promotion as part of your career journey with us.
Access to all government-mandated benefits, including SSS, PhilHealth, and Pag-IBIG.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in-class products.