Growth Manager, Organic
Mid-level Growth Marketing role at Leland. Lehi · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build scalable content workflows and teams that expand Leland’s brand
- Own and grow existing social channels using AI, tools, and contractors
- Test new platforms, content formats, viral loops, and organic tactics
- Study platform algorithms, track results, and refine what works
- Work with growth, product, and operations on broader initiatives
What you bring
- Background in marketing, content, growth, consulting, strategy, or a related area
- Strong writing and storytelling ability
- Knowledge of platform algorithms and organic distribution, or willingness to learn
- Use goals, performance data, and structured tests to guide content decisions
- Take full ownership and prioritize effectively in a fast-moving, ambiguous setting
Who this fits
You’ll suit this role if you’re a hands-on builder who wants to establish Leland’s organic social function and grow its channels. You’ll work onsite in Lehi and collaborate across growth, product, and operations. The environment is fast-moving and AI-native, with limited hand-holding and direct responsibility for outcomes.
From the employer
Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill for a world being rewritten by AI. We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M from world-class investors. Ambition is sacred to us, and we've built a product that takes that seriously.
We're looking to add an ambitious Growth Manager to our hard-working growth team. This person will take ownership of all of Leland's organic channels, primarily focusing on establishing the organic social function. If you are an aggressive, creative, and driven executor who wants to build a killer organic growth engine and team, you will love this role. Leland is growing very quickly and we are on a mission to help everyone reach their career and educational goals.
Responsibilities
Build and optimize scalable content systems and teams to amplify the Leland brand
Own and >10x existing social growth channels leveraging AI, tools, contractors, etc.
Identify and experiment with new social growth channels, content types, viral loops, and tactics
Dive deep into platform ecosystems and algorithms to determine winning strategies
Leverage data to measure results, learn quickly, and iterate on what's effective
Work cross-functionally across the growth, product, and operations teams to support broader growth initiatives
Help craft Leland's brand, voice, and reputation online
Qualifications
Experience in marketing, content, growth, consulting, strategy or similar roles
Strong writing and storytelling skills
Deep understanding of or desire to learn platform algorithms, content formats, and what drives organic distribution
Data-driven approach to content: you set goals, measure performance, and iterate quickly
Rigorous testing mentality: you form hypotheses, run structured experiments, and use results to drive decisions rather than gut alone
High-agency owner who takes full accountability for outcomes, moves without waiting for permission, and finds a way to get things done
Thrives in a fast-moving, ambiguous environment and can prioritize without much hand-holding
Why Leland?
The chance to join a world-class team helping people achieve their career and educational dreams
Work in a collaborative, high-energy environment where your contributions have a direct impact
Operate in a fast-paced, AI-native environment
We don't hire people who merely want to work for a great company; we hire people who want to make a great company
Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.
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