Senior Lifecycle Marketing Manager
Senior Email Marketing role at Legend. Toronto · full-time · no salary stated · we estimate CA$110,000–CA$140,000.
Legend has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape lifecycle strategy across sports brands to support lasting customer growth
- You'll improve acquisition, activation and conversion to grow membership across the customer journey
- You'll build automated journeys using segmentation, personalization and testing to lift engagement and retention
- You'll set the CRM roadmap and lead the team alongside Product, Content, Data and Marketing
What you bring
- You've led lifecycle marketing or CRM strategy in a digital consumer business
- You bring deep experience with CRM and automation tools such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush or Iterable
- You can apply segmentation, personalization, data and experimentation to improve customer journeys
- You've influenced teams and turned business goals into customer-focused lifecycle plans
Who this fits
You’ll suit a senior CRM leader who enjoys building programs in a fast-moving digital consumer business. Experience in sports, betting, gaming, affiliate marketing, publishing or media would help. The role is hybrid in Toronto and includes managing the CRM team. The process includes Zoom interviews and a case study completed and presented within five days.
From the employer
Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.
We're proudly part of Legend. At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
Your Impact
- Own and evolve the lifecycle marketing strategy across our portfolio of sports brands, driving long-term customer growth.
- Lead initiatives that grow membership, optimizing acquisition, activation and conversion throughout the customer journey.
- Design and optimize automated customer journeys, using segmentation, personalization and experimentation to increase engagement, retention and lifetime value.
- Define the CRM roadmap, influencing platform capabilities and positioning CRM as a key driver of commercial growth.
- Partner with Product, Content, Data and Marketing to deliver seamless customer experiences that support business objectives.
- Lead and develop the CRM team, establishing best practices and fostering a culture of continuous improvement.
What You'll Bring
- Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
- Deep expertise with modern CRM and marketing automation platforms (such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, Iterable or similar). Experience with XtremePush is an advantage.
- Strong expertise in customer segmentation, personalization and designing end-to-end lifecycle journeys.
- Experience using data, experimentation and analytics to optimize customer engagement and commercial outcomes.
- A track record of influencing cross-functional stakeholders and translating business goals into customer-focused lifecycle strategies.
- Experience building or scaling CRM programs within a fast-paced, high-growth digital business. Experience in sports, betting, gaming, affiliate marketing, media or digital publishing is a plus.
- Experience in sports, betting, gaming, affiliate marketing, digital publishing, media or another high-growth digital consumer business is highly desirable.
The Interview Process
1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
3rd: Case study - you will be given 5 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please reach out to your talent partner.
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