Senior Business Development Manager - Professional Rodeo Cowboys Association
Learfield Open · verified Sep 21, 2026 At a glance
Senior Business Development role at Learfield. Colorado Springs · full-time · $90,000–$110,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow sponsorship revenue by selling integrated packages across digital, social, broadcast, in-venue, and experiential channels
- Run renewals and new-business opportunities through prospecting, proposal development, negotiation, and contract execution
- Manage client relationships, pipeline records, marketing inventory, and partner deliverables across multiple rodeo properties
- Coordinate sponsorship activation, hospitality, proof of performance, run-of-show planning, and streaming support with rodeo teams
- Prepare year-end partner recaps and support renewal planning with internal and professional rodeo stakeholders
What you bring
- At least six years in sales focused on developing and sustaining client relationships
- A record of handling competing priorities while reaching or surpassing sales targets
- Clear customer-focused communication and presentation ability in a performance-oriented sales setting
- Comfort using CRM systems to keep sales activity and pipeline information accurate
- Familiarity with rodeo and Western sports, with sports sponsorship, rodeo sponsorship, or media sales experience preferred
Who this fits
You'll suit a senior relationship-led seller who can manage a defined book of business while building new sponsorship opportunities. The role requires travel throughout the country and work on occasional nights and weekends for rodeos, operations, and client events. It is based in Colorado Springs and involves collaboration with internal teams, rodeo committees, property staff, and partners.
From the employer
In this role, you’ll manage existing client relationships and drive growth by actively building a new business pipeline across multiple rodeo properties. You’ll be responsible for the execution of partner agreements, from prospecting through renewal, and will collaborate with both internal teams and professional rodeo committee stakeholders to build and sustain trusted relationships to grow the PRCA Brand.
Essential Duties & Responsibilities:
- Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages.
- Manage a defined book of business, including full sales cycle ownership for renewals and new business deals.
- Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms.
- Develop relationships with local, regional, and national partners to highlight the value of professional rodeo sponsorships.
- Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards.
- Maintain accurate records of sales activity and pipeline progress in CRM systems.
- Support the development of year-end recaps and participate in renewal planning discussions.
- Attend, travel, and contribute to professional rodeo operations and client hospitality events, including occasional nights and weekends.
- Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.
- Assist in rodeo operations including sponsorship activation, VIP & hospitality, run of show creation, and streaming coordination.
- Manage and track marketing inventory for national and regional rodeo partners across multiple properties.
- Work with rodeo teams and property staff to provide POP (Proof of Performances) for in-venue sponsorship elements.
- Perform other related duties as required.
Minimum Qualifications:
- 6+ years of sales experience with a focus on building and maintaining client relationships.
- Demonstrated ability to manage multiple priorities and meet/exceed sales goals.
- Strong communication and presentation skills with a customer-first approach.
- Comfort navigating CRM systems and working within a performance-driven sales environment.
- Ability to travel and work evenings and weekends as needed for professional rodeos and events throughout the country.
- Familiarity with the rodeo and Western sports industry.
Preferred Qualifications:
- Experience in sports sponsorship, rodeo sponsorship, or media sales (radio, signage, social, digital, etc.).
- Experience working or competing in the rodeo industry.
- Familiarity with marketing solutions that include digital and experiential assets.
- Bachelor’s degree from an accredited four-year college or university.
Pay Transparency:
The approximate national base pay range for this position is $90,000 to $110,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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