Business Development Manager - University of Iowa
At a glance
Mid-level Business Development role at Learfield. Urbandale · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Sell integrated sponsorship packages against assigned revenue targets
- Own renewals and new deals across a defined client portfolio
- Create, present, and negotiate proposals spanning digital, social, broadcast, in-venue, and experiential channels
- Coordinate contract deliverables with internal teams and university stakeholders
- Track pipeline activity in CRM, support renewal planning, and join game-day hospitality events
What you bring
- At least four years in sales focused on developing and sustaining client relationships
- A record of handling competing priorities while reaching sales goals
- Clear presentation and communication skills paired with a customer-first approach
- Working comfort with CRM tools and performance-focused sales work
- Availability for evenings and weekends during games and events
Who this fits
You’ll suit a relationship-led sales professional who can balance account renewals with new-pipeline development. Sports sponsorship or media sales experience, plus familiarity with digital and experiential marketing solutions, strengthens the match. The role includes game-day and client-event work during evenings and weekends as needed.
From the employer
In this role, you’ll manage existing client relationships and drive growth by actively building a new business pipeline. You’ll be responsible for the execution of partner agreements, from prospecting through renewal, and will collaborate with both internal teams and university stakeholders to deliver impactful campaigns that align with partner goals.
Essential Duties & Responsibilities:
- Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages
- Manage a defined book of business, including full sales cycle ownership for renewals and new business deals
- Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms
- Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships
- Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.
- Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards
- Maintain accurate records of sales activity and pipeline progress in CRM systems
- Support the development of year-end recaps and participate in renewal planning discussions
- Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends
- Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms
- Perform other related duties as required
Minimum Qualifications:
- 4+ years of sales experience with a focus on building and maintaining client relationships
- Demonstrated ability to manage multiple priorities and meet/exceed sales goals
- Strong communication and presentation skills with a customer-first approach
- Comfort navigating CRM systems and working within a performance-driven sales environment
- Ability to work evenings and weekends as needed for game days and events
Preferred Qualifications:
- Experience in sports sponsorship or media sales (radio, signage, social, digital, etc.)
- Familiarity with marketing solutions that include digital and experiential assets
- Bachelor’s degree from an accredited four-year college or university
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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