Account Based Marketing Program Lead
Senior Account-Based Marketing role at LangChain. Remote, United States · full-time · $165,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own ABM strategy for Strategic accounts and the pipeline it generates for sales
- Define the ICP and target account and contact lists with sales partners
- Run 1:1 and 1:few campaigns across email, landing pages, paid social, ads, and events
- Coordinate sales and SDR outreach while tailoring content to buying-committee pain points
- Plan events, track reach and ROI, and shape priorities with marketing and channel partners
What you bring
- At least six years in account-based marketing within a fast-growing company
- You’ve run and measured 1:1 and 1:few programs across paid media, email, content syndication, direct mail, and events
- A record of producing pipeline for a sales team
- You understand B2B buying processes and how marketing activity supports different pipeline stages
- You influence cross-functional teams and use campaign and pipeline data to make decisions
Who this fits
You’ll suit this role if you have senior ABM experience, can generate pipeline for a sales organization, and use performance data to guide campaign decisions. You’ll work closely with Strategic sales, field marketing, demand generation, product marketing, and partners. The role is available in San Francisco, New York City, or remotely within the United States.
From the employer
About Us
At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.
With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.
Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.
About the Team:
You'll join our Field Marketing team at LangChain, which drives pipeline and revenue by moving must-win accounts into technical evaluation and expansion through high-intent, high-touch programs.
About the Role:
In this role you will own the account-based marketing strategy for our Strategic segment, with the goal of generating and accelerating pipeline for our highest revenue potential customers. You'll partner closely with Strategic sales leadership to build 1:few omni-channel campaigns and lay the foundation for 1:1 engagements, and you'll be directly accountable for the pipeline results those campaigns produce.
Location: San Francisco, New York City or Remote
What You'll Do:
Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team
Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list
Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events, using account and contact-level insights to guide decision-making
Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights
Tailor messaging and assets to address the specific business pain points of buying committees
Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events, based on regional pipeline gaps and sales priorities
Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
Influence and shape priorities across teams (field marketing, demand gen, product marketing) based on what the Strategic segment actually needs
Partner with partner marketing and channel partners to drive co-marketing initiatives that extend reach
What You'll Bring:
6-8 years of experience in an account-based marketing role in a high-growth environment
Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across channels such as paid media, email, content syndication, direct mail, and events
Experience generating pipeline directly for a sales organization
Track record of influencing cross-functional teams
Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
Nice to Have:
Experience with ABM platforms (e.g. 6sense, Demandbase) and multi-touch attribution tooling
Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category
Compensation & Benefits
We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Benefits include things like medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.
Annual salary / OTE range: $165,000-$200,000 USD
Compensation Philosophy:
We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.
Benefits
Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.
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