Manager_ Performance Marketing

LANDMARK GROUP Open · verified Sep 10, 2026

United Arab Emirates Full-time Mid-level Performance Marketing

Mid-level Performance Marketing role at LANDMARK GROUP. United Arab Emirates · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own paid revenue, acquisition, media efficiency and targets such as ROAS, CAC, conversion rate and revenue
Run and refine Google, Meta, TikTok and other paid campaigns across bidding, audiences, structure and creative
Direct agency planning, governance, optimization and performance reviews
Build executive dashboards and insights while maintaining reliable tracking and attribution
Lead tests for audiences, landing pages, offers, creative and bidding, including AI and automation opportunities

What you bring

Hands-on capability with Google Ads, Meta Ads, TikTok Ads, GA4 and Google Tag Manager
Experience using Looker Studio, Google Merchant Center, product feeds, Meta CAPI and conversion tracking
Advanced Excel and reporting skills, plus knowledge of CRM platforms, CRO and attribution models
Ability to work independently, coach agency partners and strengthen digital marketing capabilities

Who this fits

You’ll suit a role that combines commercial ownership, campaign optimization, measurement and cross-team ecommerce work. The position calls for independent execution with limited supervision and regular collaboration across Ecommerce, Brand, CRM, Merchandising and Analytics.

From the employer

KEY RESPONSIBILITIES

Commercial Ownership

Own paid revenue, customer acquisition and media efficiency.
Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.

Performance Marketing

Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
Continuously improve campaign structure, bidding, audiences and creatives.

Agency Management

Lead media agencies through clear governance, planning, optimization and performance reviews.

Analytics & Measurement

Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
Ensure accurate tracking and attribution across digital properties.

Ecommerce & Omnichannel

Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
Support initiatives that drive both ecommerce growth and store traffic.

Experimentation & Innovation

Lead structured testing across audiences, creatives, landing pages, offers and bidding.
Identify opportunities using AI, automation and new digital technologies.

Leadership

Operate independently with minimal supervision.
Coach agency partners and contribute to the long-term capability of the Digital Marketing team.

MANDATORY TECHNICAL CAPABILITIES

Google Ads, Meta Ads, TikTok Ads
GA4, Google Tag Manager, Looker Studio
Google Merchant Center & Product Feed Management
Meta CAPI, Pixels and Conversion Tracking
Advanced Excel and reporting
Understanding of CRM platforms, CRO and attribution models