Arts & Events Marketing Manager
Mid-level Event Marketing role at L'Alliance New York. New York · temporary · no salary stated · we estimate $110,000–$146,250.
L'Alliance New York has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and deliver promotion plans for festivals, film, tastings, family programs, the gala, and other events
- Write event copy for email, web, blogs, print, ads, and social channels
- Review ticket sales, share performance updates, and coordinate seating and ticketing plans
- Manage project timelines, approvals, asset distribution, vendors, and brand consistency
- Work with internal teams, artists, venues, co-presenters, and external partners on execution
What you bring
- Strong experience marketing arts and events
- A bachelor’s degree in liberal arts or a related field, or equivalent experience
- Excellent written and spoken communication skills
- Valid U.S. work authorization
- Availability for evening and weekend events, plus effective collaboration with multiple stakeholders
Who this fits
You’ll fit a mission-focused arts nonprofit if you enjoy deadlines, detailed coordination, and balancing several priorities while staying adaptable. This is a full-time temporary role running from September 1, 2026 through February 28, 2027, with four days on-site and one remote day each week in New York. The usual schedule is Monday through Friday during daytime hours, with event-related evenings and weekends as needed. French and English fluency is a plus.
From the employer
Department: Marketing & Communications
Reports to: Vice President of Marketing and Communications
Designation: Temporary, Non-Exempt
Salary: $26-$36/hour
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Start Date: September 1, 2026
End Date: February 28, 2027
Work Model: Hybrid (4 days on-site, 1 remote day per week)
Schedule: Typically 10:00 a.m. to 6:00 p.m., Monday through Friday. Schedules may vary depending on events and business needs.
To spread joie de vivre through language, culture, and connection!
Attracting over 150,000 visitors annually, L’Alliance New York is the city’s premier center for French language and francophone arts and cultures. As an independent, not-for-profit organization, L’Alliance New York’s mission is to provide our members and students with engaging French language classes and audacious multi-disciplinary programming that celebrates the diversity of francophone cultures and creativity around the world.
L’Alliance New York is internationally known for offering the largest selection of fully-immersive French language courses for students aged one to 101, and for its renowned cultural programming including the annual Bastille Day celebration that takes place on New York's famed Madison Avenue, attracting over 50,000 visitors each year; the Crossing The Line arts and performance festival that engages NYC cultural institutions in bringing dynamic international artists to audiences; Animation First, the biggest animation festival in the U.S; and the Comic Arts Fest, celebrating the intersection of American and francophone comic arts.
Position Overview
L’Alliance New York is currently looking for a full-time temporary Arts & Events Marketing Manager for a fixed-term six-month position, with a start date of September 1, 2026 and an end date of February 28, 2027. The Arts & Events Marketing Manager will work closely with the other members of the marketing team and colleagues across departments to coordinate and execute marketing plans for L’Alliance New York’s events and to meet revenue goals.
Key Responsibilities
- Coordinate and execute marketing plans for events in the Crossing The Line and Animation First festivals, Cinema programming, wine tasting series, and Family Saturdays, as well as the Gala de L’Alliance New York and other events.
- Collaborate with Cultural Programming, Development, Operations, the Executive Office, artists, and external partners to align on strategy and execution.
- Monitor, analyze, and report on event ticket sales.
- Develop brand-aligned marketing materials to promote events in collaboration with the marketing and design teams as well as the cultural programming and development departments.
- Produce copy for emails, web pages, blog posts, and print materials, advertising, and social media.
- Track timelines, deadlines, and deliverables across multiple concurrent projects.
- Route marketing assets for approval, trafficking and distributing them as needed.
- Communicate in a professional manner with co-presenters, venues, vendors, and other partners.
- Pursue new opportunities to promote and activate the L’Alliance New York brand.
- Coordinate with Development and Executive Office on VIP recognition, seating, and photography.
- Collaborate with the box office manager on seating and ticketing strategies.
- Ensure consistent brand representation at all L’Alliance events.
- Work with, manage, and support vendors as needed.
- Attend events on evenings and weekends as needed.
- Familiarity with Microsoft and Adobe suites and CMS platforms such as Raiser’s Edge/NXT and Ticket Tailor.
Who You Are
This role may be a great fit if:
- Are passionate about marketing the arts.
- Love working in mission-driven nonprofit organizations.
- Have strong written and oral communication skills.
- Thrive on deadlines.
- Are well-organized.
- Can juggle multiple priorities without breaking a sweat, shifting gears when necessary.
- Communicate proactively and keep everyone in the loop.
- Demonstrate strong attention to detail without losing sight of the bigger picture.
- Like collaborating to bring creative concepts to life from initial creative idea to final production.
- Are adaptable, resourceful, and unflappable in a fast-paced environment.
- Must hold valid U.S. work authorization.
- Strong background in arts and event marketing.
- Bachelor’s degree in the liberal arts or related fields, or equivalent experience.
- Excellent written and verbal communication skills.
- Bilingual French/English is a plus.
- Deadline- and detail-oriented.
- A collaborative mindset and an ability to work effectively with multiple stakeholders.
- Available to work on evenings and weekends at L’Alliance New York events as needed.
Employment at L’Alliance New York is at-will, meaning that either the employee or the organization may end the employment relationship at any time, with or without cause or notice, unless otherwise specified in a written agreement.
If you require a reasonable accommodation to participate in the application or interview process, please reach out via the same email address.
L’Alliance New York is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, marital status, religion, gender, sexual orientation, national origin, disability status, citizenship status, protected veteran status, or any other characteristic protected by law.
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