Senior Marketing Associate

Lalamove lalamove.com Open · verified Aug 21, 2026

On-site Parañaque Full-time Senior General Marketing

Senior General Marketing role at Lalamove. Parañaque · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run and refine paid campaigns across Meta, Google, and other digital channels
You'll generate leads, test campaign variations, and use results to improve performance
You'll track marketing data, create reports, and suggest changes based on campaign findings
You'll help deliver roadshows, dealer activities, and other in-person promotions
You'll coordinate teams, vendors, and partners so campaigns and events run smoothly

What you bring

You'll have a bachelor's degree in marketing, business, communications, or a related discipline
You'll bring three to five years in digital, performance, or comparable marketing work
You'll know how to manage paid campaigns through Meta, Google, TikTok, or similar platforms
You'll understand lead generation, testing, campaign improvement, and marketing measurement
You'll be open to travel, field assignments, and regular onsite work at PITX in Parañaque City

Who this fits

This role suits a data-focused marketer who can move between digital acquisition and in-person activations. You should be comfortable working with internal groups, outside vendors, and event stakeholders. The job is onsite in PITX, Parañaque City, and includes travel or field work when marketing events require it.

From the employer

Lala Automotive Philippines Inc. known with its brand name, Lalamove Automotive (Lala Auto) is one of the Lala brands under the on-demand delivery platform, Lalamove, in the Philippines. We are a trusted partner in driving limitless possibilities by offering vehicle financing options to help interested Lalamove Operators and Drivers to start a profitable on-demand delivery business.

We're looking for a Senior Marketing Associate who thrives in data-driven marketing and enjoys bringing campaigns to life—from digital lead generation to on-ground activations.

What you'll do:

Plan, execute, and optimize paid digital marketing campaigns across platforms such as Meta, Google, and other digital platform.
Drive lead generation initiatives and improve campaign performance through data analysis and A/B testing.
Monitor campaign metrics, prepare performance reports, and recommend optimization strategies.
Collaborate with internal teams and external partners to execute marketing campaigns and promotional activities.
Support the planning and execution of roadshows, dealer activations, and other on-ground marketing events.
Coordinate with vendors and stakeholders to ensure seamless execution of marketing initiatives.
Stay updated on digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.

What we seek:

Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 3–5 years of experience in digital marketing, performance marketing, or a similar role.
Proven experience managing paid advertising campaigns on Meta, Google, TikTok, or other digital platforms.
Strong understanding of lead generation, campaign optimization, A/B testing, and marketing analytics.
Experience using digital marketing and reporting tools such as Google Analytics and Meta Business Suite is an advantage.
Willing to travel and conduct field work for marketing events and activations as needed.
Willing to work onsite in PITX, Paranaque City