Public Relations & Communications Associate

Lalamove lalamove.com Open · verified Sep 10, 2026

On-site Ho Chi Minh City Full-time Junior Public Relations

Entry-level Public Relations role at Lalamove. Ho Chi Minh City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll research keywords, assess competitors, and improve web pages and SEO content to grow organic traffic
You’ll write and refine blogs, articles, landing pages, media pitches, releases, speeches, and interviews
You’ll build media relationships, coordinate follow-ups, and organize press conferences and briefings
You’ll manage reputation-sensitive issues and deliver PR, KOL, KOC, seeding, and community campaigns
You’ll track campaign results, manage budgets, and keep related contracts, invoices, and approvals organized

What you bring

You hold a bachelor’s degree in communications, PR, journalism, marketing, or a related discipline
You bring at least two years of practical content and PR experience, including media relations
You communicate clearly in writing and conversation, with strong English proficiency
You can negotiate, build relationships, manage several projects, and work independently or with a team
You’re organized, detail-focused, creative, proactive, and able to solve problems in a fast-moving setting

Who this fits

You’ll suit a hands-on communications role that splits its focus between SEO content and public relations. The job is onsite in Ho Chi Minh City, with Monday-to-Friday hours from 9:00 AM to 6:00 PM. You’ll need to work across content, media, events, campaigns, reporting, and administrative follow-through.

From the employer

Lalamove Vietnam are hiring a Public Relations & Communications Associate in HCMC to drive our brand presence. If you have 2+ years of Content/PR experience and strong English skills, we’d love to connect!

What you’ll do

Content (50%)

Conduct thorough keyword research and competitive analysis to enhance SEO performance. Optimize website content for on-page and off-page SEO factors to improve organic search rankings.
Develop and implement an effective content strategy to improve search engine rankings, and support overall business goals.
Weekly/ Monthly produce SEO-optimized content (including blog posts, articles, landing pages, etc.) to increase organic traffic and website performance.
Regularly monitor and analyze content performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).

Communication (50%)

Develop and edit media pitches, news releases, speeches, articles, interviews and other editorial collateral to garner positive media coverage.
Manage and handle sensitive public issues and prevent reputational risk to the company's brand and image.
Nurture current media relations as well as identify new potential media relations, including managing media interactions and follow-ups.
Plan and execute press conferences, media briefings, and other PR events to promote the company’s initiatives and products.
Execute Communication plans to maximize brand awareness, such as Seeding, KOL, KOC and social community.
Develop and implement PR & Communications plans, riding on various channels aligned with the overall marketing strategy.
Manage and monitor PR & Communications plans to report performance and propose enhancements.
Responsible for budgeting and planning in PR & Communications strategies.
Handle administrative tasks, ensure campaigns’ related paperwork (e.g., contracts, invoices, approvals) is timely organized, tracked, and properly finished.

Others: Ad-hoc tasks/works assigned by Line Manager.

Work time: Monday to Friday (9:00 AM to 6:00 PM)
Work location: No. 10, Pho Quang Street, Ward 2, Tan Binh District, HCMC

What you’ll need

Bachelor's degree in Communications, PR, Journalism, Marketing, or a related field.
At least 2 years hands-on experience in Content & PR.
Proven experience in Content, PR and media relations .
Strong written and verbal communication skills with the ability to craft clear and persuasive messages.
Negotiation and interpersonal skills to establish and maintain relationships.
Be a networker and negotiator who can present the Lalamove brand confidently and strike an effective deal with mutual benefits.
Ability to handle multiple projects simultaneously and work in a fast-paced environment.
Strong attention to detail, creativity, and problem-solving skills.
Proactive, self-motivated, and able to work both independently and in a team.
Strong organizational and project management skills.
Strong communication skills & Proficiency in English skills.

Candidate Notice

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