Klaviyo Lifecycle Marketing Manager

Kirin kirin.com Open · verified Aug 21, 2026

Remote Buenos Aires Bogota Full-time Manager Email Marketing

Mid-level Email Marketing role at Kirin. Remote, Argentina · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run the Klaviyo email and SMS calendar through briefing, QA, launch, and review
Build and refine welcome, abandonment, post-purchase, cross-sell, win-back, and replenishment automations
Use buying behavior, engagement, product affinity, predicted value, and lifecycle stage to define audiences
Set an A/B testing plan for copy, offers, timing, frequency, and automation logic
Explain weekly revenue, conversion, repeat purchase, LTV, unsubscribe, spam, and flow results

What you bring

Bring at least three years in lifecycle, retention, or CRM marketing for a DTC or e-commerce brand
Configure Klaviyo deeply, including custom properties, event triggers, automation logic, segmentation, and reporting
Work fluently in Shopify and the surrounding e-commerce tools
Analyze performance in spreadsheets and explain it beyond platform attribution
Write with sound judgment, QA carefully, and deliver independently at a quick pace

Who this fits

You’ll suit this role if you enjoy hands-on retention marketing for an e-commerce brand and can move quickly from imperfect inputs to finished campaigns. The role is remote in Buenos Aires, Argentina. It suits an independent operator who can manage execution, testing, deliverability, and reporting without hiding behind platform attribution.

From the employer

We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.

Responsibilities

• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.

• Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.

• Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.

• Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.

• Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.

• Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.

• Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.

Requirements

• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.

• Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.

• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.

• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.

• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.

Helpful but not required

• Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.

• Experience improving deliverability or migrating a large account into Klaviyo.

• Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.