Senior Marketing Manager, Baby & Child Care IPC
At a glance
Senior General Marketing role at Kimberlyclark (Linkedin). Singapore · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the regional Baby & Child Care marketing strategy and sharpen brand vision, segmentation, architecture, ideas, and positioning
- Raise storytelling and creative quality to create stronger consumer engagement with the brands
- Build a three-year innovation pipeline based on local consumer needs and brand architecture
- Connect global marketing and growth teams with local markets to keep regional and country work aligned
- Help local partners execute communications and activation programs through clear, workable brand frameworks
What you bring
- At least ten to twelve years in regional and country FMCG marketing roles
- Brand-building experience spanning consumer insights, new product development, communications, and campaign creation
- Regional or global innovation experience covering front-end innovation, product development, and domain expansion
- Experience leading digital acceleration programs and using digital analytics
- Strong strategic judgment, influence across multifunctional teams, and relationship-building ability
Who this fits
This role suits a senior FMCG marketer who has worked across regional and country markets and can influence broad multifunctional teams. You’ll work from Singapore in a regular full-time employee role. It is limited to local candidates already authorized to work in Singapore, with no relocation support.
From the employer
Job Description
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Senior Marketing Manager leads the overall marketing strategy and innovation and contributes to the growth and operating results of the company by providing leadership and direction on the BCC category. Responsible for delivering topline growth, accretive margins, market shares, and brand equity. The role reports to the BCC Brand & Innovation Director who leads the overall marketing for APAC BCC.
Role Overview & Primary Accountabilities:
Own the regional marketing strategy for Baby & Child Care. Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning.
Elevate brand story telling, creative content quality to drive richer consumer engagement
Define robust 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture.
Act as the connective tissue between the global marketing/growth organizations and the local markets
Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks
About Us
Huggies®. Kotex®. Poise®. Depend®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Essential Requirements
Be a change agent while building strong relationships
Minimum 10-12 years of experience in FMCG Marketing roles in the region and country
Brand building experience specifically in consumer insights, new product development, communication, campaign development
Global/Regional Innovation experience including Front End Innovation, new product development, domain expansions
Led Digital acceleration programs and experienced in digital analytics
Strong strategic thinking and skill to influence broad multifunctional team
Past experience in any of these markets is preferred (but not mandatory): China, Korea, Indonesia and Australia
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
No Relocation:
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.
Primary Location
Singapore UE SquareAdditional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
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