growthroles

Senior Marketing Manager

Kenes Group kenes-group.com Open · verified Sep 19, 2026
Madrid Full-time Senior General Marketing

Senior General Marketing role at Kenes Group. Madrid · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Own marketing activity for your congresses and serve as their main marketing contact
  • Lead Marketing Coordinators, Senior Marketing Coordinators and Marketing Managers
  • Shape congress brands, set strategies and manage budgets
  • Run online and offline promotions, including video and other marketing materials
  • Track lead generation, campaign performance and delivery across internal and external teams

What you bring

  • Strong communication and project management abilities
  • Experience handling clients, conducting market research and analyzing findings
  • Good judgment when prioritizing and managing multiple tasks
  • Comfort working under pressure while meeting deadlines
  • Team leadership experience is a plus

Who this fits

You’ll suit a structured, collaborative marketer who can manage competing priorities, communicate with clients and coordinate teams. The role is based in Madrid and offers hybrid work, flexible hours and additional remote-working time. Applications should include a CV in English.

From the employer

Why Kenes:
At Kenes, we foster a family-like work environment within a global company. We understand the significance of work-life balance and strive to create an atmosphere that supports personal well-being and professional growth. We believe in empowering our employees with knowledge and skills that propel their careers forward. Join Kenes and embark on a rewarding journey where you’ll thrive both personally and professionally.

About the Role:
The Senior Marketing Manager is responsible for the management of his/her own congresses' marketing activities. He/She manages a Team of Marketing Managers and Marketing Coordinators. He/She also develops marketing strategies, manages budgets and promotional activities and communicates with clients.

KEY RESPONSIBILITIES:

  • Manage your own congresses' marketing activities;

  • Manage Marketing Coordinators/ Senior Marketing Coordinators and Marketing Managers;

  • Be the one point of contact for congresses' marketing needs;

  • Develop the congresses' brand and marketing strategies;

  • Prepare and adhere congresses' budgets;

  • Oversee the different marketing campaigns;

  • Manage internal and external interfaces to ensure successful deliveries of marketing activities;

  • Plan and implement promotional campaigns;

  • Manage and improve lead generation campaigns and measure results;

  • Create a wide range of different marketing materials (online and offline, including videos);

  • Report on progress and effectiveness of the different campaigns;

  • Perform other tasks related to the company's activity and its work, according to a specific assignment by the direct manager or the Manager.

REQUIREMENTS:
  • Highly motivated, team player;

  • Time management skills, ability to prioritize and multitask;

  • Communication and project management skills;

  • Ability to work under pressure and meet deadlines;

  • Experience in managing clients, market research and analysis;

  • Experience in managing a team is an advantage

WHAT WE OFFER:
  • Real opportunities for professional development in a leading international company
  • Friendly team culture that promotes initial and continual professional education and team collaboration
  • Hybrid model & Flexible working hours
  • Extra remote working days / weeks
  • Flexible remuneration: food, transportation, daycare
  • Easy access by public transport (really close by a metro stop)
  • Regular team events
  • Refer a friend program

In case you are interested in this position, please submit your CV in English.
Only short-listed candidates will be contacted.
All documents will be treated with the strictest confidentiality!

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