Digital Marketing Specialist

Junior Adventures Group Open · verified Aug 15, 2026

Hybrid Camberwell Full-time Mid-level Digital Marketing

Mid-level Digital Marketing role at Junior Adventures Group. Camberwell · full-time · A$80,000–A$100,000 base.

SalaryStated by Junior Adventures Group

A$80,000 – A$100,000

Base salary for this role, in AUD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run the websites for JAG and its three customer brands, keeping content accurate and search-friendly
Improve enrolment and booking journeys through UX, CRO, and ongoing testing
Set web priorities with agencies, Marketing, CX, IT, and Product stakeholders
Manage Storyblok, WordPress, or similar CMS tools and keep program data current
Use GA4 and customer behaviour data to report performance and recommend improvements

What you bring

Three to five-plus years in digital marketing, web, or content management
Hands-on CMS experience, plus knowledge of SEO, UX/UI, and conversion improvement
Agency coordination, competing-priority management, and comfort with systems and data
Google Analytics experience, preferably GA4, with careful, proactive problem solving
Ability to work well in a fast-changing environment

Who this fits

You’ll suit a digitally focused problem solver who can combine technical web work, customer thinking, and analysis while taking ownership across multiple brands. The role is hybrid in Camberwell, with three office days and work from home on Tuesday and Friday. Recruitment includes background checks and screening because child safety is a priority.

From the employer

At Junior Adventures Group, we create fun, engaging before and after school care and holiday programs for children across Australia and beyond.

Our brands are trusted by families nationwide and we’re continuing to grow. Our team is collaborative, fast-moving and passionate about delivering meaningful customer experiences.

Take ownership of digital experiences that drive real customer impact

Take the lead on the digital experience across multiple national brands and directly influence business growth by showing families how valuable and affordable outside of school care is for their child and optimising how thousands of families engage, enrol, and book every day.

At Junior Adventures Group, we’re transforming how our websites perform, and we’re looking for someone who can bring together technical expertise, customer-first solutions, and data-driven decision-making to make it happen.

This is a rare opportunity to step into a role where you don’t just contribute, you own the experience end-to-end.

What your day to day / week to week will look like

Own and optimise our websites

Manage website content and user experience across JAG and our three customer-facing brands
Ensure all updates align to campaign calendars (term programs, holiday programs, key initiatives)
Maintain high-quality, accurate and SEO-friendly content at all times

Drive conversion and customer experience

Identify and deliver opportunities to improve enrolments and bookings through UX and CRO
Own a test-and-learn roadmap to continuously optimise performance
Use customer data and behaviour insights to reduce friction and improve journeys

Partner with agencies and stakeholders

Manage relationships with our digital agency to deliver enhancements, fixes and new functionality
Own the backlog and prioritisation of web improvements
Collaborate cross-functionally with Marketing, CX, IT and Product teams

Be the digital subject matter expert

Own and manage the CMS (Storyblok, Wordpress or similar)
Maintain content databases (e.g. Airtable) to ensure service and program data accuracy
Support internal teams with website updates and best practice guidance

Turn data into action

Use GA4 to track performance, build reports and deliver actionable insights
Translate analytics into clear recommendations that improve business outcomes
Help uplift digital capability across the broader team

What you’ll bring

3–5+ years’ experience in digital marketing, web or content management roles
Strong hands-on experience with a CMS (Storyblok, WordPress or similar)
Understanding of SEO, UX/UI principles and conversion optimisation
Experience working with agencies and managing competing priorities
Confidence working with systems and data (CMS platforms, spreadsheets, Airtable or similar)
Experience using Google Analytics (GA4 preferred)
High attention to detail with a proactive, solutions-focused mindset
Ability to thrive in a fast-paced, evolving environment

We offer a hybrid work environment with 3 days in office, Tues and Fri work from home

Ready to apply?

If you're a digitally savvy problem solver who wants to own, build and optimise impactful online experiences, we’d love to hear from you.

Apply now and help shape the future of digital at JAG.

At Junior Adventures Group, child safety and child safeguarding principles are our top priorities. Our recruitment process includes thorough background checks and screenings to ensure the wellbeing of all children in our care.

We welcome individuals from all backgrounds, abilities, and identities, including Aboriginal and Torres Strait Islander people.