Trade Marketing Representative (Fort Myers, FL)

JTI jti.com Open · verified Sep 18, 2026

Raleigh Mid-level Trade Marketing

Mid-level Trade Marketing role at JTI. Raleigh.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll tailor retail sales and merchandising programs to each account and manage results across your assigned territory
You'll plan outlet visits using customer priorities, visit timing, and in/out sales data
You'll review retailer, competitor, and program results to shape future plans and advise stores on tobacco category management
You'll negotiate volume agreements, secure product placement, verify pricing and listings, and handle objections
You'll merchandise inventory, support replenishment, track outcomes in Synergy, and take on additional projects

What you bring

You have at least a high school diploma, with CPG sales education or experience preferred
You hold a valid driver's license and can work confidently with Microsoft Office and Synergy
You bring commercial judgment, strong selling and communication ability, and solid analytical skills
You can lift up to 25 pounds, climb ladders reaching 10 feet, and drive signage stakes into the ground

Who this fits

You'll suit a territory-based sales role that combines retail visits, negotiation, merchandising, analysis, and store education. Regular travel across the state is required, with potentially a couple of overnight stays each month depending on where you live. The role is based in Fort Myers, Florida, and requires ownership of results within the assigned area.

From the employer

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Title: Trade Marketing Representative
Country: USA
City: Fort Myers, FL
Professional Area: Marketing & Sales
Role: Permanent
Reporting to: Division Manager

Trade Marketing Representative

This position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth.
The Representative utilizes their expertise, discretion, and judgment to customize sales programs to meet the specific needs of each account. Additionally, the Representative is accountable for managing a designated geographic territory and will be personally responsible for achieving the results within that area.

This role involves regular travel throughout the state, with potentially a couple of overnight stays per month required, depending on the candidate’s location.

Requirements:

College Graduates are welcome
A minimum of a High School Diploma is required, with further education or experience in CPG sales (preferred)
Valid driver's license
Strong computer skills, including proficiency in Microsoft Office Suite
Solid commercial understanding
Excellent communication skills
Strong selling skills, with a focus on the Double Win approach
Knowledge of Synergy (reporting & data)
Strong analytical skills

Physical requirements:

Must be willing and able to:

lift up to 25 lbs.
climb step ladders (up to 10 feet in height)
drive stakes (for signage) into the ground surface

Areas of Responsibilities:

Execution Planning:

Determines visit frequency in alignment with "JTI Liggett customer prioritization."
Contributes to decision-making regarding which activities should be implemented at the outlets.
Coordinates visit timing with customers to maximize impact.
Plans calls based on sales data (in/out sales) from the outlets to ensure optimal outcomes.

Strategic Insights & Business Advice:

Leverages local knowledge to identify opportunities for inclusion in the Cycle Plan.
Analyzes JTI Liggett activity and program performance to inform future planning.
Monitors competitor and retailer activity within the respective territory and outlets.
Presents JTI Liggett sales data provided by the Head Office.
Educates and guides outlets on effective tobacco category management.
Strategically utilizes business insights (from both JTI Liggett and retailers) to strengthen sales arguments.

Negotiation & Selling Process (Double Win):

Negotiates short-term sell-out volume agreements to boost JTI Liggett sales (e.g., trade marketing programs).
Ensures product placement aligns with agreed planograms and checks compliance with contractual standards.
Applies an advanced selling process, aligning JTI Liggett product benefits with customer needs.
Proactively anticipates and addresses objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal.
Ensures correct selling price points and that required JTI Liggett SKUs are listed.

Logistics:

Merchandises stock and, when needed, educates store staff on the importance of product availability.
Places or manages top-up orders on behalf of the retailer.

Performance:

Evaluates individual performance against set objectives and identifies opportunities for future improvement.
Records results relative to objectives in Synergy or a similar system.

Other:

Manages various tasks and projects as they arise, or as requested by the manager.

What to expect:

At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:

Annual Performance-based Bonus
Employee Stock Purchase Plan
Personal Development Programs
Medical, Dental & Vision Plan for employees & family members
Life Insurance
Matching 401(K)
Paid Time Off (PTO)
Paid Family Leave (20 weeks)
Short-Term & Long-Term Disability
Education/Tuition Assistance
Volunteering Activities
Employee Assistance Program (counseling services for employees & family members)

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.