Senior Manager, Regional Marketing, APAC Electrophysiology
At a glance
Senior General Marketing role at Johnson & Johnson. Singapore, Singapore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn global electrophysiology marketing direction into APAC plans, local roadmaps and regional brand positioning
- Lead launches and integrated campaigns, including channel choices, customer targeting and journey planning
- Guide Australia and Japan teams on product launches, build their launch capabilities and support KOL engagement
- Equip local teams with campaign materials, training and sales support, then track results to improve investment decisions
- Coordinate agencies and regional partners while ensuring marketing work passes regulatory and compliance review
What you bring
- At least eight years in marketing, including three to five years in APAC or other multi-country regional work
- A bachelor's degree in marketing, business, life sciences or a related area
- A track record in brand management, product launches and campaigns across multiple channels
- Experience partnering across functions and supporting local teams in several markets
Who this fits
This senior regional role suits a marketer who can turn strategy into local plans and work across countries and functions. You’ll focus especially on Australia, New Zealand and Japan, and should be comfortable traveling across APAC, typically up to thirty to forty percent depending on business needs. The role includes mentoring and coordinating junior marketing staff.
From the employer
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Singapore, SingaporeJob Description:
The APAC Electrophysiology Marketing Lead is responsible for developing and executing regional marketing strategies that drive awareness, adoption, and commercial performance of the EP portfolio across Asia Pacific.
This role serves as the key regional marketing partner to global and local commercial teams, translating global strategies into impactful regional and local execution plans. The individual will collaborate closely with cross-functional stakeholders including Sales, Medical Affairs, Commercial Excellence, Market Access, Regulatory Affairs, and country marketing teams to enable successful product launches, strengthen customer engagement, and support sustainable business growth.
The role will have a particular focus on supporting strategic markets including Australia, New Zealand, and Japan while ensuring alignment across the broader APAC region.
Key Responsibilities
- Responsible to provide expertise and guidance to country team in Australia / Japan towards successful launch of new products and other enabling technology.
- Collaborate with the ANZ / Japan marketing team to upskill talents with capabilities pertaining to future product launches
- Support external customer engagements with KOL’s in ANZ / Japan
- Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.
- Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns.
- Lead market segmentation, customer journey mapping, and targeting for key APAC markets.
- Create regional marketing assets, content briefs, and digital programs in collaboration with creative and communications teams; ensure regulatory and compliance review.
- Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives) optimized for APAC markets.
- Provide commercial insights and competitive analysis to inform strategy and tactical decisions.
- Support local affiliates with campaign toolkits, training materials, sales enablement, and field support.
- Measure and report campaign performance and ROI; use analytics to optimize investments and tactics.
- Manage external agencies and vendors for creative, digital, and market research projects.
- Ensure adherence to company policies, local regulations, and ethical standards in all marketing activities.
- Mentor and coordinate with junior marketing staff; foster cross-country collaboration across APAC.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred).
- 8+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities.
- Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred.
- Demonstrated track record in brand management, product launches, and multi-channel campaign execution.
- Experience working with cross-functional teams and supporting local affiliates across multiple markets.
Skills & Competencies
- Strategic marketing mindset with strong commercial orientation.
- Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
- Excellent communication and influencing skills across cultures and seniority levels.
- Proficiency in digital marketing channels, CRM-driven campaigns, and marketing analytics.
- Fluent in English; additional APAC language(s) an advantage.
- Strong analytical skills and ability to translate data into actionable insights.
- Comfortable with travel across APAC (typical expectation: up to 30–40% depending on business needs).
Reporting & Stakeholders
- Reports to: Head of APAC Marketing (or designated regional commercial lead).
- Key partners: Global brand team, local affiliate marketing leads, medical affairs, sales, market access, commercial operations, regulatory/compliance.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Communication, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Organizing, Presentation Development, Product Development Lifecycle, Product Improvements, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical CredibilityNot this one either?
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