Assistant Manager - Marketing (JC-5308)

John Keells Holdings keells.com Open · verified Oct 16, 2026

Colombo 02 Manager General Marketing

At a glance

Manager-level General Marketing role at John Keells Holdings. Colombo 02.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationColombo 02

PostedOct 16, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Help shape yearly marketing plans around business goals, then coordinate their rollout
Run campaigns, product launches and seasonal promotions designed to lift sales and customer visits
Manage social media and online advertising, and guide the creation of promotional and brand materials
Research competitors and customer trends to spot opportunities, then measure campaign results against spend
Coordinate loyalty activity and work with retail teams, agencies and suppliers to deliver marketing plans

What you bring

A bachelor's degree in marketing, business management or a related discipline
Three to five years of marketing experience, preferably in retail, FMCG or another consumer-focused field
A track record of delivering campaigns, promotions and brand-building work, plus practical digital marketing knowledge
Experience coordinating advertising agencies, creative teams and external service providers

Who this fits

This manager-level role suits someone who can coordinate campaigns across digital, brand and retail activity. The position is based in Colombo, Sri Lanka.

From the employer

Job Responsibilities

Assist in developing and implementing marketing strategies and annual marketing plans aligned with the organisation's business objectives.
Plan, coordinate and execute integrated marketing campaigns, promotional activities, product launches and seasonal promotions to drive sales and customer traffic.
Manage and strengthen the organisation's digital presence through social media, online advertising and other digital marketing platforms.
Coordinate the development of marketing communication materials, advertisements, promotional content and brand collateral.
Ensure consistent brand positioning and effective implementation of marketing campaigns across all retail outlets.
Conduct market research, monitor competitor activities and analyse consumer trends to identify new marketing opportunities.
Coordinate customer engagement initiatives, loyalty programmes and promotional campaigns to enhance customer acquisition and retention.
Liaise with advertising agencies, media partners, suppliers and other external stakeholders to ensure the effective delivery of marketing initiatives.
Monitor marketing expenditure against approved budgets and evaluate campaign effectiveness through relevant performance indicators and return on investment.
Work closely with Sales, Retail Operations and other internal stakeholders to ensure marketing initiatives support business priorities and revenue growth.
Prepare periodic marketing performance reports and provide recommendations for continuous improvement.

Person Specifications

Bachelor's Degree in Marketing, Business Management or a related field.Professional qualification in Marketing (CIM, SLIM or equivalent) will be an added advantage.
Minimum 3–5 years of relevant experience in marketing, preferably in the retail, FMCG or consumer-oriented industry.
Proven experience in planning and executing marketing campaigns, promotions and brand-building initiatives.
Practical knowledge of digital marketing, social media management and online advertising platforms.
Experience in coordinating with advertising agencies, creative teams and external service providers.