Manager - Digital & Performance Marketing, Digital

Jiostar Open · verified Sep 21, 2026

Mumbai Manager Performance Marketing

At a glance

Mid-level Performance Marketing role at Jiostar. Mumbai.

Pay not stated Performance Marketing salary

RolePerformance Marketing

SeniorityManager

LocationMumbai

PostedJul 15, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Find and develop media partnerships, publisher deals, audience solutions, and platform opportunities across business categories
Manage relationships with publishers, ad-tech firms, platforms, creators, agencies, OEMs, and commerce partners
Turn new media opportunities into campaign solutions for awareness, engagement, performance, retention, and viewership goals
Negotiate media value and commercial terms while maintaining a pipeline of scalable partner innovations
Plan, launch, optimize, and measure digital campaigns across performance and brand platforms when needed

What you bring

Five to six years in media planning, digital marketing, and performance marketing
Strong knowledge of publishers, ad-tech, creators, commerce, OEMs, influencers, and emerging media channels
Experience managing substantial digital marketing budgets across Google Ads, Meta, and DV360
Practical familiarity with first-party and third-party data, plus analytics and attribution tools such as AppsFlyer or DCM
A commercial and analytical approach to evaluating partnerships, negotiating opportunities, and building scalable frameworks

Who this fits

You’ll suit a media partnerships or performance marketing manager who can combine commercial evaluation, partner development, and hands-on campaign work. The role is based in Mumbai and involves close coordination with category marketing, Analytics, Product, Content, Comms, agencies, and external partners. You should be comfortable working through ambiguity and supporting AVOD, SVOD, or hybrid content objectives.

From the employer

Manager, Media Partnerships & Buying

Department: Off-Platform Marketing

Location: Mumbai

Role Overview

The candidate will help build and scale strategic media partnerships, publisher relationships, and platform opportunities across the Off-Platform Marketing function. The incumbent will be responsible for identifying, evaluating, and unlocking innovative media solutions that can drive awareness, consideration, engagement, viewership, subscriptions, and business impact across multiple content and business categories.

The role sits at the intersection of media strategy, partnerships, performance marketing, and business development. The candidate will proactively bring new opportunities to the organization, collaborate closely with category marketing teams to assess applicability, and support execution where required. Success in the role will be measured by the ability to create scalable media advantages and unlock repeatable growth opportunities across the ecosystem.

Responsibilities

Identify, evaluate, and unlock strategic media partnerships, publisher opportunities, audience solutions, platform innovations, and commercial constructs that can drive business impact across multiple categories and marketing objectives.
Build and manage relationships with key external stakeholders including publishers, ad-tech partners, platforms, creators, agencies, OEMs, commerce partners, and emerging media ecosystems.
Act as the central point of discovery for new media opportunities; proactively assess applicability across Hindi, English, South, Sports, Brand, and other business priorities.
Collaborate closely with category digital marketing leads to adapt opportunities into actionable campaign solutions that support awareness, consideration, engagement, performance, retention, or viewership goals.
Drive negotiations and commercial evaluations to maximize media value, efficiency, innovation, and incremental business outcomes.
Partner with Google, Meta, DV360, publishers, OEMs, influencer ecosystems, commerce platforms, and other strategic partners to unlock differentiated inventory, targeting capabilities, measurement solutions, and bespoke executions.
Maintain a structured pipeline of partner innovations, seasonal opportunities, market developments, and scalable media solutions that can be leveraged across the organization.
Support digital marketing campaigns across performance and brand platforms where required, contributing to planning, execution, optimization, and measurement initiatives.
When required, work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
When required, plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format
Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption
Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high-quality delivery in a dynamic launch environment
Explore tech, API, and feed-based integrations to enhance performance marketing capabilities and enable faster experimentation

Experience & Skillset

5–6 years of experience in media planning, digital and performance marketing
Strong understanding of the digital media landscape including publishers, ad-tech platforms, creators, commerce ecosystems, OEMs, influencer networks, and emerging media opportunities.
Strong commercial mindset with the ability to evaluate partnership value, negotiate opportunities, and assess business impact.
Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
Hands-on experience managing large-scale digital marketing budgets
In-depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
Exposure to running campaigns using both first-party and third-party data
Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line

Our Culture & Benefits

Our Culture: We are customer-obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand-in-hand, and we invest heavily in each other's growth.
Perks: Unlimited leave, a progressive work-life philosophy, no dress code, and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!