Assistant Manager - Key Accounts, Influencer Marketing
Jiostar Open · verified Sep 21, 2026 At a glance
Mid-level Influencer Marketing role at Jiostar. Gurugram - Star Center.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build quarterly and annual plans for national brands, setting revenue, margin, and category penetration goals
- Create and pitch scalable creator packages, including cross-platform bundles, category offerings, and seasonal IPs
- Turn brand priorities into influencer roadmaps spanning launches, consideration, advocacy, and social commerce
- Coordinate creator selection with internal teams across audience, region, category, and platform needs
- Lead client negotiations covering pricing, scope, usage rights, exclusivity, service levels, and cancellations
What you bring
- Four to six years of sales experience within the influencer marketing ecosystem
- Proven work in media sales, brand solutions, or integrated marketing across digital or media environments
- Strong knowledge of digital advertising formats, platforms, ad technology, and campaign operations
- Established connections with LCS or MM clients and agency partners, plus negotiation experience
- A master's degree in business administration and working knowledge of influencer campaign workflows and pricing
Who this fits
This role suits a sales-led account professional who can own national brand relationships, commercial targets, and influencer solutions. You should be comfortable shaping creator campaigns from selection through measurement and pricing, while working with content, marketing, sales, and creator teams. The role is based in India.
From the employer
Job Summary:
Assistant Manager - Key Accounts, Influencer Marketing will lead conversion & growth of national brand accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client’s objectives
About the team:
Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company’s creative assets. About Us:
Key Responsibilities:
- Develop annual and quarterly strategic account plans per national brand, with clear revenue, margin, and penetration targets by category and campaign type
- Identify, build, and pitch scalable influencer “packages” (e.g., cross‑platform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth priorities.
- Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each national brand
- Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for national deals
- Lead commercial and legal negotiations with national brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.
- Skills & Attributes for success:
- Strong sales & brand solutions expertise - proven track record in media sales, brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosystem
- Deep understanding of Digital media ecosystem - strong grasp of digital advertising formats, platforms, ad-tech and campaign workflows
- Strong client relationships & negotiation expertise - established relationships with LCS/MM clients and agency partners
- Understanding of IM domain - knowledge of IM workflows creator selection, campaign planning, execution, measurement & pricing models
Preferred Education & Experience:
- Master's in business administration
- 4-6 years of work experience in sales within the Influencer Marketing ecosystem.
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