Demand Generation Campaign Manager UK
At a glance
Manager-level Campaign Management role at Jci. Sunbury-on-Thames-Surrey-United Kingdom · full-time.
Pay not stated Campaign Management salary
growthroles summary, based on the employer's posting.
What you'll do
- Run a large demand program to its schedule and budget, with a defined marketing-sourced pipeline goal
- Build brand awareness and association with the previous brand to agreed targets
- Track how the brand change affects retention, conversion, win rates and pricing, and report the results
- Bring inbound leads above pre-launch levels within a year while helping customers move to the new brand confidently
What you bring
- You have managed cross-channel demand programs and can show measurable pipeline results
- You bring strong paid media planning and campaign delivery skills
- You understand SEO, website performance and how funnel data informs marketing decisions
- You can coordinate complex projects involving stakeholders, agencies, budgets and deadlines
Who this fits
This manager role suits someone who can pair campaign strategy with hands-on delivery and take ownership of measurable outcomes. It is a twelve-month fixed-term position based in Sunbury-on-Thames, Surrey.
From the employer
What will you do
We’re going through an exciting brand transformation and are looking for a Demand Generation Campaign Manager to play a key role in making this transition a success. In this position, you’ll help introduce our new brand to the market, maintain the trust and recognition we’ve built with customers, and drive demand that supports business growth.
If you enjoy combining strategic thinking with hands-on campaign execution, working across multiple marketing channels, and delivering measurable business impact, this could be a great opportunity for you.
How will you do it
- Execute a significant demand generation program on time and within budget to achieve a defined marketing sourced pipeline target
- Achieve agreed brand awareness and linkage targets with former brand
- Monitor and report the business impact of the transition, demonstrating no material adverse effect on customer retention, conversion rates, win rates, or pricing performance.
- Exceed pre-rebranding inbound lead levels within 12 months of launch.
- Deliver a seamless customer transition that preserves trust and minimizes brand confusion.
What We're Looking For
Required
- Proven track record managing multi-channel demand generation programs with measurable pipeline impact
- Strong expertise in paid media strategy, campaign execution
- Solid understanding of SEO principles and website performance optimization.
- Experience using funnel metrics and marketing analytics to drive decision-making and improve results.
- Ability to manage complex marketing initiatives with multiple stakeholders, agencies, budgets, and timelines.
- Understanding of brand strategy, positioning, messaging, and market activation.
- A proactive, results-oriented mindset with a strong sense of ownership and accountability.
- Ability to move quickly, prioritize effectively, and drive projects to completion.
- Excellent organizational skills and strong attention to detail.
Preferred
- Experience in record managing six- to seven-figure, multi-channel demand generation programs
- Experience from B2B sector, preferably in security
This role is offered on a 12-month fixed-term basis.
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