Marketing Internship / Stage (Direct To Consumer)

JACOBS DOUWE EGBERTS Open · verified Sep 11, 2026

Hybrid Brussels Full-time Junior General Marketing

Entry-level General Marketing role at JACOBS DOUWE EGBERTS. Brussels · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run brand campaigns through briefing, content production, social publishing, and launch
Create assets for DTC channels and track how promotions perform
Improve the webshop by reviewing pages, features, and ongoing site analytics
Support product launches, commercial offers, stock checks, and daily L’OR boutique optimization
Produce website, promotion, and media performance reports, plus ad hoc analyses

What you bring

You’re studying marketing, digital marketing, or a related discipline, with an internship required by your program
You bring marketing and e-commerce interest, strong communication, and an analytical mindset
You take responsibility for projects, deliver on deadlines, and work autonomously
You speak French or Dutch natively and communicate fluently in English
You can commit to at least five to six months from September 2026

Who this fits

This role suits a student who wants hands-on experience across DTC marketing, e-commerce, CRM, media, content, and analytics while working with local, global, and agency teams. You’ll work in a hybrid setup in Brussels and need to collaborate effectively in a diverse, cross-functional environment. Native French or Dutch and fluent English are required, along with availability from September 2026 for the internship period.

From the employer

It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS, we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. To date, our coffee and tea portfolio is available in over 100 countries and includes iconic household names such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao and Gevalia. We’ve built our business on the belief that everyone deserves the coffee they love – no matter who you are, where you live or how you take it.

As a DTC Intern at Jacobs Douwe Egberts Peet's you will join a team of passionate digital savvy marketers working in a matrix organization (local, global, agencies ...) on one of our most iconic brand: L'OR. You'll work on exciting innovations and communication plans and other big projects throughout your internships. You will have the opportunity to develop and execute impactful campaigns and broaden your knowledge in e-commerce, CRM, media and commercial strategies.

1. Media & Digital Campaigns

Manage brand campaigns from briefing to launch, including content creation and publishing on social media.
Develop communication assets for Direct-to-Consumer (DTC) channels.
Monitor and implement promotional plans, analyzing their effectiveness.

2. Website & Content Management

Monitor pages and follow up on features implementations
Contribute to website improvement through regular analyses

3. Communication

Develop and / or implement content on-site
Be responsible for CRM alignments between brand, local and global
Provide support in analyses, recommendations, and translations for webshop campaigns.
Collaborate with the different agencies (communication & media) to deliver against plan.

4. Product Innovations & Commercial offer

Support the launch of new coffee products and machines.
Oversee daily monitoring and optimization of the Belgian L'OR online boutique.
Track stocks & launches on-time of the commercial offers (new products, new promotions, new bundles etc …)

5. Analytics

Provide bi-weekly reports of the website performance (google analytics etc …)
Provide a monthly analysis of the website performance
Promotions & Media performances
Ad Hoc analysis

You are currently studying Marketing, Digital Marketing or a related field
Internship is mandatory for your studies
Passionate about marketing & e-commerce
Strong communication skills and analytical mindset, with the ability to develop and apply these skills quickly.
You take ownership of projects and meet deadlines.
You demonstrate a high level of autonomy and can work in a diverse team collaborating cross-functionally.
Interest in the world of coffee or tea is a plus.
You are French or Dutch (native) speaking and fluent in English
You’re available for at least 5-6 months starting in September 2026

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious JACOBS DOUWE EGBERTS: A coffee for every cup. Working with us means you’ll be making an impact in a fast paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of likeminded people, in an innovative environment committed to doing the right thing all across the world. What you do here will get noticed.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.