Founding Growth Lead - USA
Senior Growth Marketing role at Inworld. Mountain View, California, USA · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the growth function, including its systems, measurement frameworks, and repeatable operating processes
- Reach and convert developers through paid channels, SEO, content, communities, and other discovery points
- Use funnel evidence and user feedback to shape product priorities, pricing, packaging, and conversion
- Grow an active developer community while creating advocacy and engagement
- Lead launches, viral campaigns, technical content, onboarding, and the tracking infrastructure behind them
What you bring
- You have founded a company or led growth for an early-stage, fast-growing business
- You combine product or engineering experience with the ability to build technical growth systems
- You can apply growth modeling, cohort analysis, experimentation, funnel diagnosis, and other analytical methods
- You have accelerated adoption and revenue through launches, campaigns, paid acquisition, and full-funnel attribution
- You hold a BA or BS degree or higher and have experience with product-led, usage-based businesses
Who this fits
You’ll suit a hands-on growth leader who treats marketing as something to build, test, and automate, and who stays effective in ambiguity. The role calls for someone willing to spend nights and weekends exploring technical developments and focused on solutions rather than organizational territory. You must be based in the SF Bay Area or willing to relocate, with on-site work in the South Bay office a few days each week.
From the employer
About Inworld
Inworld is a research lab of top researchers and engineers, building the world’s top-ranked realtime voice models.
Today our models are the #1 ranked realtime voice models in the world. They are used to power the largest consumer-facing AI applications available, across categories like health, fitness, learning, therapy, companions, customer experience and media; representing 100s of millions of end users. Our work spans areas like research and development of state-of-the-art models, optimizing realtime inference, and creating best-in-class APIs and products that allow developers to engage their users.
We’ve raised more than $125M from Lightspeed, Section 32, Kleiner Perkins, Microsoft’s M12 venture fund, Founders Fund, Meta and Stanford, among others. Our technology has powered experiences from companies such as NVIDIA, Microsoft Xbox, Niantic, Logitech Streamlabs, Wishroll, Little Umbrella and Bible Chat. We’ve also been recognized by CB Insights as one of the 100 most promising AI companies globally and have been named one of LinkedIn’s Top 10 Startups in the USA.
Your impact
We're looking for a Founding Growth Lead who is equally hands-on in driving the market expansion and accelerating adoption across the developer ecosystem. This is a critical, cross-functional role that will own the entire growth funnel, from developer awareness and acquisition to engagement and retention. You will be the architect of a technical growth engine, integrating product, engineering, and marketing to drive sustained developer adoption, accelerate activation and retention, and translate product adoption into revenue growth.
What you’ll do
Define and build the growth function from the ground up, establishing the technical infrastructure, frameworks, and repeatable processes that will scale
Develop and execute strategies to create, engage, and grow our audience across marketing channels (Google, Linkedin, Meta, Reddit, X, etc.) and all possible developer touchpoints
Partner with product and engineering leadership to influence roadmap prioritization, pricing, and packaging strategy using growth data, funnel analysis, and user insights to inform monetization decisions and conversion optimization
Build a thriving developer ecosystem, fostering community engagement and advocacy
Coordinate high-impact product launches that generate significant visibility, leveraging newsletters, podcasts, press, publications and other outlets
Create viral campaigns leveraging product capabilities to reach and convert developers
Drive SEO, content strategy, and performance marketing initiatives across every channel where developers discover, evaluate, and adopt new tools
Build and maintain marketing infrastructure, tracking, dashboards, attribution tooling
Own technical content, from blog posts and landing pages to demo script and onboarding flows
What you’ll bring
Former founder or seasoned growth leader with experience scaling early-stage, high-growth companies
Strong product or engineering background with technical fluency, able to design and implement technically driven growth systems
Deep analytical skills: comfortable with growth modeling, cohort analysis, A/B experimentation, funnel diagnostics, and data-driven decision-making
Track record of running product launches and campaigns that directly accelerated adoption and revenue
Hands on experience managing performance marketing budgets, paid channel strategy, and attribution across the full funnel
Thrive in ambiguity and see constant change as opportunity, not obstacle
Naturally spend nights and weekends hands-on with the latest technical innovations
Bring ideas and solutions, not org charts and territory-building
Consider marketing as a product surface that can be engineered and automated
Prior exposure to a product-led growth strategy and usage-based business model
BA/BS degree or higher, with technical degrees a plus
Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).
The US base salary range for this full-time position is $190,000 - $270,000 + bonus + equity + benefits.
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