Head of Marketing & Communications

Instant Impact Open · verified Sep 16, 2026

Hybrid London Full-time Director Communications

Leadership Communications role at Instant Impact. London · full-time · no salary stated · we estimate £47,000–£111,000.

Estimated pay

Instant Impact has not published a salary for this role. The figure below is our estimate, not theirs.

£47,000 – £111,000

What the middle half of lead communications roles in London paid, among postings that did state a salary.

Worked out from 11 postings that stated pay, median £66,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set and deliver a worldwide marketing and communications plan tied to growth and commercial priorities
Shape consistent brand positioning across regions, jurisdictions, and client interactions
Run thought leadership, executive messaging, media relations, and reputation programmes
Build integrated digital, content, client marketing, events, and sponsorship activity that supports demand and revenue
Track performance, guide investment with insight, and improve marketing technology, AI, and automation

What you bring

Strategic judgment combined with hands-on delivery across marketing, communications, and brand
Commercial, creative, and data-led thinking focused on measurable business outcomes
Confidence advising senior leaders on markets, clients, competitors, and growth opportunities
Experience leading a marketing and communications team while overseeing budgets, agencies, and external partners

Who this fits

You’ll suit a senior marketing leader who can set direction while personally delivering important work. The role is London-based with a hybrid arrangement and has global scope across markets and client touchpoints. You’ll work closely with senior leadership, commercial teams, service lines, and regional leaders while developing the marketing and communications team.

From the employer

We are currently representing a leading global Financial Services firm in the appointment of high-calibre professionals as part of a period of strategic growth and investment.
Our client operates at the intersection of corporate, fiduciary and regulatory services, partnering with private equity houses, investment managers and international financial institutions. Backed by long-term institutional investment and an established global brand, the firm is scaling its capabilities, technology and international footprint.
This is an opportunity to join a business that combines the agility of a growth platform with the credibility, client base and governance of a market leader. The Head of Marketing & Communications will lead and execute the global marketing, communications and brand strategy, ensuring the business has a clear, differentiated and consistent market presence that supports revenue growth, strengthens client relationships and enhances reputation.

Working closely with Business Development, Sales, CRM, service line and regional leaders, the successful candidate will drive integrated marketing activity that delivers measurable commercial outcomes. This includes brand positioning, thought leadership, communications, client engagement, digital marketing, events and demand generation.
The role will also play a key part in evolving the marketing and communications function, strengthening its commercial impact, improving performance measurement and ensuring marketing is fully aligned with wider business growth objectives.

This is an opportunity for a commercially minded, data-driven and creative leader who can combine strategic thinking with a hands-on approach to execution. The successful candidate will be equally comfortable shaping long-term strategy, influencing senior stakeholders and personally driving the delivery of high-impact initiatives.

Define and deliver a global marketing and communications strategy aligned to the organisation's growth ambitions and commercial priorities.
Develop and maintain a clear and differentiated brand position across all markets, jurisdictions and client touchpoints.
Act as a strategic adviser to senior leadership on market trends, client needs, competitor activity and opportunities to strengthen market presence.
Lead internal and external communications, including thought leadership, executive communications, media engagement and reputation management.
Develop and execute integrated marketing campaigns across digital, content, communications and client engagement channels.
Advance digital marketing capabilities, including website strategy, SEO, analytics, social media, marketing automation and demand generation.
Develop targeted client, sector and account-based marketing programmes in partnership with Business Development, Sales and CRM teams.
Create marketing initiatives that support pipeline generation, client retention, cross-selling and revenue growth.
Lead the organisation's global events and sponsorship strategy, ensuring activity supports commercial and business development objectives.
Establish robust measurement, reporting and attribution frameworks that demonstrate marketing's contribution to business performance.
Use data, market intelligence and client insights to inform decision-making and prioritise investment.
Drive the adoption of marketing technology, AI and automation to improve effectiveness, efficiency and scalability.
Manage marketing budgets, agencies and external partners to ensure strong return on investment.
Lead, develop and mentor the marketing and communications team, fostering a collaborative, accountable and high-performing culture.
Build strong relationships across leadership, commercial and operational teams to ensure marketing supports a consistent client experience globally.