Marketing Expert Investimenti, Trading e Consulenza
At a glance
Mid-level General Marketing role at ING. Milan · full-time · no salary stated · we estimate €51,300–€66,000.
ING has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Create multichannel campaigns that make investments, online trading and robo-advice feel clear, modern and engaging
- Plan launches for investment services and features, coordinating with product, digital, legal, compliance and data teams
- Turn technical financial ideas into straightforward value propositions, editorial content and digital experiences
- Use insights, data and A/B tests to improve messages, conversion funnels and customer journeys
- Produce creative assets for the app, website and email while strengthening financial-adviser storytelling
What you bring
- You have marketing experience and can simplify complex subjects through strong storytelling
- You can design campaigns and customer-friendly materials with a creative, content-focused approach
- You collaborate effectively across functions and manage multiple stakeholders independently
- Experience with robo-advice or digital financial products would strengthen your application
Who this fits
This role suits a creative marketer who can give investment products a modern, customer-focused voice while staying strategic and curious. You should be comfortable working independently with several stakeholders and experimenting with content, data and design. The position is based in Milan, is full time at thirty-seven hours per week, and offers flexible smart working. A permanent employment contract is offered.
From the employer
Siamo alla ricerca di un Marketing Expert che unisca creatività, strategia e conoscenza del mondo degli investimenti per rivoluzionare il modo in cui le persone vivono la finanza con ING.
Una mente curiosa, con un approccio “out of the box”, capace di trasformare prodotti complessi in esperienze semplici, rilevanti e dal flavour contemporaneo.
Lavorerai su tre aree chiave:
- Prodotti di investimento (fondi, IBIPS, ETF)
- Trading online
- My Money Coach (robo-advisor)
- Consulenti finanziari
Il tuo obiettivo: rendere il mondo degli investimenti interessante e ingaggiante per clienti che vogliono capire e gestire il proprio futuro finanziario, e per quelli che non sanno che non può essere una priorità, il futuro è in arrivo.
Responsabilità principali
Marketing & Comunicazione
- Ideare e sviluppare campagne multicanale con un linguaggio fresco e non convenzionale.
- Creare messaggi e concept che sappiano valorizzare investimenti, trading e robo-advisory con un tono “non bancario”, moderno e customer-centric.
- Gestire la comunicazione continua per My Money Coach, rendendolo un vero compagno finanziario digitale.
- Valorizzare il ruolo dei consulenti finanziari attraverso storytelling, contenuti e iniziative che rafforzino fiducia e relazione.
Go-to-Market & Product Activation
- Disegnare strategie di lancio per nuovi servizi, funzionalità e iniziative legate al mondo investimenti.
- Lavorare in sinergia con product owner, digital, legal, compliance, e data team per costruire campagne efficaci.
- Semplificare concetti tecnici trasformandoli in value proposition chiare, comprensibili e appealing.
Customer Experience & Engagement
- Creare contenuti editoriali e digital experiences che aiutino le persone a capire e muoversi con sicurezza nei mercati finanziari.
- Utilizzare insight, dati e A/B test per ottimizzare messaggi, funnel di conversione e customer journey.
- Sviluppare asset creativi per app, sito e email.
Brand & Innovazione
- Portare un punto di vista creativo, moderno, e bold su tutti i touchpoint relativi agli investimenti.
- Reimmaginare il racconto dei prodotti finanziari con logiche di engagement, e storytelling.
- Monitorare trend, competitor, fintech e culture insights per proporre idee sempre innovative e rilevanti.
Competenze richieste
Must-have
- Esperienza nel marketing
- Forte capacità di semplificazione e storytelling.
- Approccio creativo, innovativo e orientato al design del contenuto.
- Abilità nel progettare campagne, e materiali customer-friendly.
- Ottime capacità di collaborazione con team cross-funzionali.
Nice-to-have
- Esperienza su robo-advisory o prodotti digitali finanziari.
- Background in fintech, brand communication o realtà consumer-oriented.
- Passione per il mondo della crescita personale, della finanza e della tecnologia.
Soft skills
- Pensiero creativo e visione strategica.
- Curiosità e voglia di sperimentare.
- Orientamento al cliente e alla semplificazione.
- Capacità di lavorare in autonomia e di gestire diversi stakeholder.
- Tono di voce brillante, moderno, non “istituzionale”.
Cosa offriamo
- La possibilità di ridisegnare il modo in cui la banca comunica la finanza.
- Un ruolo centrale in un team che valorizza creatività, innovazione e data-driven marketing.
- Contesto dinamico, internazionale e “non convenzionalmente bancario”.
Contract offer:
Working conditions: Permanent employment contract
Working hours: Full time (37 hours per week)
Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
Location: Milan
Annual base salary starting from: Euro 40.000,00
Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
- Flexible Smart Working
- Competitive base salaries and performance-based bonuses
- Meal vouchers and corporate restaurant and bar
- Health insurance and Accident insurance
- Pension fund and welfare plan
- Diverse cultures & Innovative mindsets
- International Environment and Talent Program
- Commitment to sustainability
- Lots of training development opportunities to help you grow
- Lots of moments dedicated to physical and mental well-being
- A special day off when it is your birthday: we call it #doyourbirthday!
- And of course, we can’t forget free water & coffee at the office!
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.
Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
Job Application Safety Reminder ⚠️
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
· Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.
· Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com
· No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.
If you suspect suspicious activity, report it immediately. Your safety matters to us.
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