Consumer Communications Expert Lead
At a glance
Senior Communications role at ING. Sydney · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the consumer media agenda and run daily press-office work across owned and earned channels
- Turn newsworthy opportunities into media coverage through proactive campaigns supporting business, brand and product goals
- Build relationships with journalists, editors, producers, influencers and content creators
- Plan communications for launches, sponsorships, partnerships, customer initiatives, and major campaigns
- Advise senior leaders, coach team members, and prepare issue and crisis responses
What you bring
- A substantial background in PR, journalism, media relations, communications, or brand communications
- A record of leading earned-media, social, and integrated communications programs
- Strong understanding of Australian media and social platforms, including creator and influencer networks
- Excellent storytelling, writing, and content-development ability
- Experience handling agencies, budgets, external partners, and communications in complex organisations
Who this fits
You’ll suit a senior communications lead who can shape strategy, deliver press-office work, and influence stakeholders across a complex organisation. The role includes coaching team members and working with Brand and Marketing on social and influencer activity. It is based in Sydney and runs on a 12-month fixed-term contract, with flexible and hybrid working.
From the employer
Are you a strategic storyteller with a passion for building brand reputation, creating compelling narratives, and driving meaningful engagement?
We're looking for a “Consumer Communications Expert Lead” to join our team on a 12-month fixed-term contract, leading ING Australia's consumer communications agenda across owned and earned media channels. This is a unique opportunity to shape how one of Australia's most recognised banking brands connects with customers, stakeholders and the broader community.
Working closely with stakeholders across the bank, you'll identify compelling stories, develop integrated communications strategies, and help position ING as a trusted and relevant voice in the market.
What you’ll do …
- Lead ING's consumer media relations strategy and day-to-day press office activity.
- Develop and execute proactive communications campaigns that support business, brand and product objectives.
- Build and maintain strong relationships with journalists, editors, producers, influencers and content creators.
- Identify newsworthy opportunities and transform them into impactful media stories.
- Lead social media and influencer engagement strategies in partnership with Brand and Marketing teams.
- Support major campaigns, product launches, sponsorships, partnerships and customer initiatives through integrated communications planning and execution.
- Provide strategic communications advice to senior leaders and stakeholders across the organisation.
- Coach and develop team members while fostering a collaborative and high-performing culture.
- Support issues and crisis communications planning, ensuring ING is prepared to respond confidently and effectively.
What we’re looking for…
- Significant experience in public relations, media relations, journalism, communications or brand communications.
- Strong awareness of social influencer and creator networks.
- Proven success leading earned media, social media and integrated communications programs.
- Strong knowledge of Australia's media landscape and social media ecosystem.
- Exceptional storytelling, writing and content development skills.
- Demonstrated ability to influence and build trusted relationships with senior stakeholders.
- Experience delivering communications campaigns within a complex organisation.
- Experience managing agencies, budgets and external partners.
What’s in it for you?
- Discounted ING Health Insurance.
- An additional Rest Day to support your wellbeing.
- An IMPACT Day to volunteer on approved sustainability activity.
- Flexible and hybrid ways of working.
About Us
At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. And because we want you to shine, let us know if you need any adjustments to the recruitment process by emailing Saikat.dastidar@ing.com
We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Sound like your kind of vibe. We can’t wait to hear from you!
(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)
ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.
Need more ?
Contact : Saikat Dastidar at Saikat.dastidar@ing.com
For support and adjustments, including DEI, LGBTQI+ confidentiel application support enquiries: rpoteam.au@ing.com
Applications close on 27th September
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