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Director of Growth Product & Monetization

In Tandem Open · verified Sep 10, 2026
Remote Minneapolis Full-time Director Growth Marketing

Leadership Growth Marketing role at In Tandem. Remote, United States · full-time · no salary stated · we estimate $181,000–$282,000.

Estimated pay

In Tandem has not published a salary for this role. The figure below is our estimate, not theirs.

$181,000 – $282,000
What the middle half of lead growth marketing roles in Minneapolis paid, among postings that did state a salary.
Worked out from 8 postings that stated pay, median $259,000. Last updated Mar 10, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Set conversion and monetization priorities across direct, professional-referral, and court-directed customer journeys
  • Create shared metrics, rapid experiments, and recurring reviews so teams learn and act on results
  • Link acquisition costs with activation, engagement, conversion, and retention to improve customer value
  • Lead pricing, packaging, upgrade paths, and new-product monetization across web and app stores
  • Build experimentation, segmentation, lifecycle, and funnel foundations with Data, AI, Marketing, and Engineering

What you bring

  • You understand consumer psychology and turn audience context into hypotheses that reduce friction
  • You work hands-on, creating growth playbooks and converting strategy into experiments and measurable outcomes
  • You align teams without formal authority and communicate clearly enough to secure executive decisions
  • You can prioritize tests, weigh statistical tradeoffs, and judge when evidence supports action
  • You use AI tools to accelerate research, modeling, prototyping, and experimentation while owning the results

Who this fits

This role suits a mission-focused operator who wants growth work to help families manage separation, custody, and daily coordination. You’ll be an individual contributor with broad organizational influence, reporting to the Chief Product Officer and partnering closely with Marketing, Product, Engineering, and Data. The position is remote and based in Minneapolis.

From the employer

At In Tandem, we build technology that helps families manage everyday routines and navigate life's biggest transitions. Through our four brands—OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—we help families stay organized, communicate well, and foster healthy childhoods. We believe technology should strengthen relationships and make daily coordination less complicated. Everything we create is designed to lighten the mental load, reduce conflict, and support families through big and small moments. If you want your work to make a real difference in the daily lives of parents and kids, In Tandem is the place where your impact will truly matter. OurFamilyWizard serves hundreds of thousands of families navigating separation, divorce, and shared custody — and the way families find us is unlike most consumer products. Some arrive on their own. Others come through a trusted attorney, therapist, or mediator. Some are directed here by a court. Each path carries different intent, trust, and urgency, and turning that distinctive multi-channel model into lasting customer value is the core of this opportunity. As Director of Growth Product & Monetization, you'll own OurFamilyWizard's growth strategy end-to-end — reporting to the Chief Product Officer and working in close partnership with Marketing on acquisition, lifecycle, and brand. Success means moving the metrics that matter — conversion rate, renewal, ARPU, and revenue — and what makes those outcomes genuinely exciting is how directly they map to mission: more families converting means more families getting the support they need. And with success here, there's real opportunity to shape growth and monetization across the broader In Tandem portfolio. This is a hands-on individual contributor role with real organizational reach. You'll align Product, Marketing, Engineering, and Data around shared priorities and stay close enough to the work to turn strategy into experiments and results. You'll use AI as a real execution lever, moving faster on research, modeling, and experimentation than a traditional growth function could.
  • Growth Strategy & Execution: Set OurFamilyWizard's conversion and monetization priorities and drive execution across direct-to-consumer, professionally referred, and court-directed journeys—recognizing that each audience enters with different intent and needs.
  • Growth Operating System: Establish shared metrics, a high-velocity experiment portfolio, and a regular growth review that helps teams learn quickly, make tradeoffs, and act on results.
  • Product & Marketing Alignment: Connect acquisition strategy and CAC with activation, conversion, engagement, and retention so OurFamilyWizard invests in customers it can serve well over time.
  • Pricing & Monetization: Lead pricing, packaging, and new-product monetization across app stores and web. Evaluate tier value, upgrade paths, and price changes using customer insight, unit economics, and OurFamilyWizard’s responsibility to families.
  • Professional Referral Growth: Deepen engagement and referrals across attorneys, mediators, therapists, custody evaluators, and courts. Improve the path from recommendation or mandate to sustained customer value, and partner on pro product strategy to advise on price/value and monetization of new products.
  • Scalable Growth Foundations: Partner with Data, AI, Marketing, and Engineering to strengthen experimentation, instrumentation, segmentation, and lifecycle capabilities. Build a repeatable approach to international expansion and an agile conversion funnel tech stack—with foundations designed to scale across brands.
  • A mission-connected operator who connects growth to real-world impact and cares about what happens to the families using OurFamilyWizard.
  • A hands-on strategist who loves being close to the work—establishing playbooks, building learning foundations, and turning strategy into experiments and results.
  • Skilled at reading consumer psychology and translating context-specific conditions into strong hypotheses that reduce friction and move parents to the right next action.
  • A collaborative leader who aligns cross-functional teams around shared priorities without relying on formal authority—and communicates up with the clarity to drive executive alignment.
  • High-velocity in experimentation: you form hypotheses, set priorities, understand statistical tradeoffs, and know when evidence is sufficient to act.
  • AI-native: you use current tools to improve the speed and quality of research, modeling, prototyping, and experimentation—while remaining accountable for the output.

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