Marketing Design Technologist
Mid-level General Marketing role at Imprint. New York · full-time · $150,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and refine Webflow sites, waitlists, microsites, and campaign pages
- Own front-end specs, web assets, site updates, scripts, tags, and QA
- Set up campaign tracking, UTM structures, links, and attribution checks
- Evaluate martech and turn AI workflow plans into reliable production systems
- Coach designers and producers through technical issues, standards, and handoffs
What you bring
- Design experience with a grasp of hierarchy, spacing, and shipped visual work
- Strong HTML and CSS skills for independently building and debugging responsive pages or emails
- Experience with Liquid or a comparable dynamic-content templating system
- Webflow experience or front-end fundamentals that can reach proficiency quickly
- Knowledge of email-client constraints, UTM tracking, attribution, Figma systems, and design-to-development handoffs
Who this fits
You’ll suit a role at the intersection of design and front-end development, rather than backend or product engineering. You’ll work across multiple partner brands and projects while serving as the team’s technical resource and mentor. The role is hybrid in New York.
From the employer
Who We Are
Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.
In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.
Role Summary
As Design Technologist on Imprint's Marketing Design team, you will sit at the intersection of design and front end development, building and maintaining the creative systems behind a growing portfolio of partner brands across email, web, in app, paid, and print. This is the technical backbone role on the team. You will own our front end infrastructure, serve as the team's dedicated martech resource, and be the person others lean on when something needs to be built right.
This is not a pure engineering role. You will not write backend code or work in product infrastructure. You will live at the intersection of design systems and front end development, building what our designers design, maintaining the systems that keep our partner programs running, and finding smarter ways to use AI and automation to make the team faster.
What Success Looks Like in the First 90 Days
By the end of the first 90 days, you should be fully oriented in how Marketing Design supports partner launches, campaign work, web experiences, and lifecycle production, and operating as the team's primary technical owner for marketing landing pages, tracking, and UTMs. You should own or be actively transitioning into ownership of:
Webflow builds and QA
Landing pages and microsites
Campaign tracking and link management
Front end implementation of designed assets
Martech tooling support across Branch.io, Bitly, GTM, and GA
Documentation for repeatable technical workflows
Responsibilities
Web Experiences
Build, maintain, and iterate on websites, waitlists, microsites, and campaign specific web experiences in Webflow
Handle all site edits, offer swaps, bug fixes, tags and scripts, compliance edits, and performance updates independently
Develop repeatable components and templates to systematize the web development process
Own front end specs and asset production for all web builds
Campaign Tracking and Attribution Infrastructure
Own the technical setup and QA of campaign tracking across all channels, including UTM structure, link management, and attribution logic
Build and maintain tracking templates and audit attribution across partner campaigns
Serve as the technical bridge between marketing and analytics or data tooling
Martech and AI Workflows
Serve as the team's dedicated martech resource, evaluating, implementing, and maintaining the marketing technology that supports our creative and production operations
Act as a technical point of contact during partner onboarding as martech decisions are being made
Improve and maintain AI assisted production workflows alongside Marketing Design leadership
Serve as the execution layer that turns AI workflow strategy into working systems
Technical Mentorship
Be the go to resource when designers and producers hit technical walls
Raise the technical floor of the team through pairing, documentation, and informal coaching
Help define standards for how the team builds, hands off, and QAs technical work
Qualifications
Required
A design background, having worked on or closely with design teams, with an understanding of hierarchy, space, and shipped visual work
Strong HTML and CSS, with the ability to build a responsive email or landing page and debug it independently
Experience with Liquid templating or a similar dynamic content system
Webflow proficiency, or front end fundamentals strong enough to get there fast, with real websites built rather than just prototypes
Familiarity with how email renders across clients and the constraints that come with it
Understanding of UTM tracking, link management, and campaign attribution
Experience managing design systems in Figma and design to dev handoff workflows
Comfort working across multiple projects and partner brands simultaneously
Nice to Have
Experience working inside Braze or a comparable lifecycle marketing platform
Experience building or maintaining AI assisted production workflows
Familiarity with martech evaluation and implementation
Experience with mobile deep linking platforms such as Branch.io
Perks & Benefits
Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.
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