Paid Media Associate

ILIA is looking for a dynamic and results-driven Paid Media Associate with a strong analytical mindset and a creative eye for performance ads. This role will partner closely with internal teams and external agency partners to ensure seamless campaign execution, strong cross-functional alignment, and continuous performance improvement across channels. You will play a critical role in bringing strategy to life, owning executional workflows, supporting testing initiatives, and ensuring campaigns, creative, and landing experiences are delivered with precision and speed.

This is a hybrid position open to candidates based in Los Angeles or Orange County, CA.

Responsibilities

Campaign Execution & Agency Management

• Support day-to-day execution of paid media campaigns in partnership with external agency across paid social, search, CTV, affiliate, and emerging platforms.

• Own campaign QA processes, ensuring accuracy across targeting, tracking, creative, and landing page alignment prior to launch.

• Act as a key point of contact for agency coordination, ensuring timelines, deliverables, and performance expectations are clearly communicated and met.

• Monitor campaign pacing and spend-to-plan, flagging risks and coordinating adjustments with agency and internal stakeholders.

Cross-Functional Coordination & Asset Management

• Partner with creative, brand, and digital teams to ensure all assets are delivered on time and aligned with campaign strategy and channel requirements.

• Own the trafficking and organization of creative assets across campaigns, ensuring proper versioning, naming conventions, and usage.

• Support ad and landing page briefing processes, translating performance insights and campaign needs into clear, actionable briefs.

• Ensure alignment between media strategy, creative execution, and landing page experience across all campaigns.

Creative Strategy & Testing Execution

• Support the development and execution of the creative testing roadmap, including coordinating new concepts, iterations, and asset refreshes.

• Partner with internal teams and agency to operationalize A/B tests across audiences, messaging, formats, and landing pages.

• Track creative performance and synthesize insights to inform future briefs and broader creative strategy.

• Support the execution of the landing page testing roadmap across key paid traffic drivers.

• Contribute to broader growth testing initiatives by helping operationalize experiments and track results.

Affiliate & Partner Support

• Support day-to-day operations of the affiliate program, including partner onboarding, campaign setup, and performance tracking.

• Coordinate with partners and internal teams to execute campaigns, promotions, and activations.

• Monitor affiliate performance and surface insights to inform optimization opportunities.

Reporting, Analytics & Tracking

• Own regular performance reporting across channels, highlighting key trends, insights, and areas of opportunity.

• Partner with analytics and agency teams to ensure accurate tracking, attribution, and data integrity across platforms.

• Proactively identify and troubleshoot tracking or data discrepancies across media and site performance.

• Support development of dashboards and reporting frameworks to improve visibility into performance.

• 3-4 years of experience in paid media, performance marketing, or digital marketing, preferably with a beauty brand

• Experience building, monitoring, and optimizing paid media campaigns and budgets across multiple platforms, with an emphasis on Paid Social campaign builds and optimization. Experience with Meta and TikTok campaign management is required.

• Experience working with or alongside media agencies, with an understanding of campaign execution and performance management.

• Strong organizational and project management skills, with the ability to manage multiple workstreams and deadlines simultaneously.

• Comfortable working with data and performance metrics; experience with platforms such as GA4, Shopify, and media reporting tools.

• Detail-oriented with a strong focus on executional excellence and accuracy.

• Strong cross-functional communication skills, with the ability to coordinate across creative, analytics, and marketing teams.

• Affiliate marketing experience is a plus.

• Proactive, solutions-oriented mindset with a strong desire to learn and grow within performance marketing

What we would like to offer...

• $75,000-$85,000 annually*

• Bonus Opportunity

• Health Benefits - 100% employer-paid medical, dental & vision coverage

• Flex Time Off - No cap on personal time off and paid company holidays

• Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season

• Parental Leave - Up to 18 weeks paid parental leave

• 401(k) - Save for your future with a 401(k) with a company match

• Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care

• Hybrid Work Model - Find your flow, working from home or from one of our offices

• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

• *This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

*This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.

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